Making a Video Marketer

As a new scriptwriter, it's hard to know where to start and it's even harder to know if you're on the right path (cue an existential crisis).

In this episode, Charles and I talk about progress signs scriptwriters can look for so they know they're improving and on the right track to writing high-converting video scripts.

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For Scriptwriters
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Get 1 actionable tip to every week to help you write engaging and persuasive marketing video scripts. 

It sucks to put a video out there and get little reaction.

A few likes, maybe a website click or two...but you expected more.

To get engagement and see conversion in your marketing videos, you need to think like a copywriter.

Because copywriters use tried-and-true techniques to get someone from a headline to "buy now".

And you can use the same in your script.

In this episode, I cover 3 copywriting formulas you can use immediately to write a persuasive video script.

Links mentioned
Kodiak Cakes ad: https://www.youtube.com/watch?v=-gcTXKPmio4

Contact info:
email: [email protected]

LI: https://www.linkedin.com/in/ame-proietti/

Twitter: @ameproietti

Why do people buy your product or service? It's not the answer you're thinking of.

It's a simple question, with simple answers that should be in every marketing video (but usually aren't). Telling people about a problem isn't enough to bring in the mountain of leads and revenue you hope for because your problem doesn't go deep enough.

In this episode, I share my insights into one of Jim Edward's "secrets" from his Copywriting Secrets book and how it applies to your marketing videos so you know what really drives people to buy. 

Contact info:
email: [email protected]

LI: https://www.linkedin.com/in/ame-proietti/

Twitter: @ameproietti

Link to Copywriting Secrets (NOT an affiliate link)
https://copywritingsecrets.com/order-form-1860195732552197

Scriptwriting is under the marketing and copywriting spotlight. But, most resources on scriptwriting share the same basic advice. You don't need that. You need a gem that will take your script from "alright" to "brilliant (because it actually works)"!

In this episode, I share my 4 must-read resources for writing stellar video scripts. 

Just like we trust content to content writers, copy to copywriters, scriptwriters are there for your marketing videos. 

"Professional scriptwriter" still means a TV or movie scriptwriter to most people. But scriptwriting is an up and coming copywriting niche.

There's a big difference between some random person you hire for $5 and a professional scriptwriter though (and it's not just cost). 

This episode is for you if don't know what to expect from your scriptwriter, or if you're planning to become the pro.

Links mentioned in the episode:
Check out the full blog post here.
Check out my 14-question questionnaire I use for every scriptwriting project here.
Learn to write a video script with this comprehensive mammoth of a guide on how to write a video script. 

You've seen amazing video ranging from 30 seconds to 60 minutes. But, how long should your marketing video be?

In this episode, I ask and answer the burning question, "how long should a video script be?" (so your video works for you, not against you).

References made in the episode:
1) Geico Commercial
2) BreadnBeyond explainer video case study
3) Will It Blend? (the iPhone 10...I was on the edge of my seat for this one)

Among all the copywriters out there, a few niche down into scriptwriting. 

In this episode, I interview fellow script writer Scott Alan Thompson. 

We discuss: 

• Whether there's a need for scriptwriters
• Challenges of scriptwriting (as a solo freelancer)
• Lessons all scriptwriters should know

Want to get in touch with Scott? Check out his website here:  https://www.scottalanthompson.com/

Writing a video script without a plan is like shooting in the dark (and blindfolded). To make a plan, you gotta do your research. That means getting the right information and asking the right questions. 

In this episode, I detail the 14 questions I ask before I sit down to write any video script.  

Click here to download a FREE planning guide for your next high-converting script. 

Writing a persuasive narration (that instantly attracts your customers) is half the battle in making a high-converting marketing video. ... the other half is figuring out what visuals to use. 

And choosing the right visuals is the hardest part about writing a video script. 

In this episode, I interview expert scriptwriter Charles Gibson on writing good visuals for a marketing script. 

We discuss: 
How to craft a strong message in a video
What information you need to get started
How to tell whether your visuals are good or not

Effective scriptwriting is more than the words you write. You also have to know how to format your script so someone can produce your video.

In the episode, I tackle the burning question of how to format a script. And more specifically, which format to choose?

As promised in the episode, here are links to examples of the script formats I cover.

Example of a screenplay
Example of an AV script

Ready to write your own script? Download my free AV script template to get started.