Making a Video Marketer

Making a Video Marketer is the podcast that asks--and answers--ALL those burning questions you've ever had about making high-converting marketing videos from concept to promotion. Even the silly questions.

Video is the Wild West of marketing where one trail leads you to fives new ones, and there's not a map in sight.  

In each episode, freelance scriptwriter Ame covers one burning question about scripting, producing, editing or promoting  videos.

Subscribe to keep up with her journey through the Wild West of marketing videos. 

Mistakes are a big part of learning something new, and my journey to mastering scriptwriting has been full of them. 

In this episode, I share the 5 biggest mistakes I've made while writing marketing video scripts-the bad, the ugly and the just plain embarrassing.

If you want to read about the hard lessons I've learned from my mentor (the one who delivered soul-crushing feedback), check out my blog post here. 

How do you go from "a bunch of words on paper" to a production-ready video script? 

Much to my embarrassment, I didn't know what belonged in a script for almost 3 years. In this episode, I discuss: 

• what elements belong in a production-ready script
• how much detail you need to write
• the existence of math rock

Entering the world of marketing videos can feel like the Wild West, even as a seasoned copywriter or marketer. Questions lead to more questions until you find yourself down riding into a horizon you don't remember heading toward. 

  Hire a scriptwriter or copywriter to write a video script...what's the difference? Does it matter who you choose? Marketing video scripts are just words on paper, right? 

I think not (and neither does your conversion rate). In this episode, I ask, and answer,  a top burning question: what's the difference between a scriptwriter and a copywriter?