Entering the world of marketing videos can feel like the Wild West, even as a seasoned copywriter or marketer. Questions lead to more questions until you find yourself down riding into a horizon you don't remember heading toward. 

  Hire a scriptwriter or copywriter to write a video script...what's the difference? Does it matter who you choose? Marketing video scripts are just words on paper, right? 

I think not (and neither does your conversion rate). In this episode, I ask, and answer,  a top burning question: what's the difference between a scriptwriter and a copywriter?