Founder University

How to Write Investor Updates + Startup Metrics (CAC, LTV, Chrun)

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First, we hear from Kelly Schricker (LAUNCH) who runs us through how to write effective investor updates.  

After that, we have a presentation from Rick Turoczy (Microsoft for Startups) walking through important startup metrics like CAC, LTV, and Churn. Learn more at http://aka.ms/founderuniversity  

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How To Write Investor Updates - Kelly Schricker  

  • 1:37 Benefits of writing investor updates  
  • 3:44 Invest in Dots Not Lines (Mark Suster blog post: https://bothsidesofthetable.com/invest-in-lines-not-dots-611f36491d73)  
  • 4:47 Writing an investor update: what to include, how to format it  

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    Startup Metrics - CAC, LTV, Churn  

    • 19:22 What is CAC?  
    • 20:34 What is LTV?  
    • 22:48 What is Churn?  

      • Learn more at http://aka.ms/founderuniversity

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