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How to Write Like a Content Chameleon with Kerri Linsenbigler, Managing Editor at Rightlever
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
- How to balance your personal voice with brand voice.
- Why embracing variety across channels makes you a stronger writer.
- What B2B brands still get wrong about content and messaging.
- The role of community-driven content in making customers feel a sense of belonging.
- Kerri’s creative side project, Kerri On Travel, and why passion projects matter.
If you’ve ever wrestled with finding your voice as a marketer, or wondered how to create content that’s clear, human, and memorable, Kerri offers great advice that you can act on immediately.
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By Alex StonehouseWhat does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
- How to balance your personal voice with brand voice.
- Why embracing variety across channels makes you a stronger writer.
- What B2B brands still get wrong about content and messaging.
- The role of community-driven content in making customers feel a sense of belonging.
- Kerri’s creative side project, Kerri On Travel, and why passion projects matter.
If you’ve ever wrestled with finding your voice as a marketer, or wondered how to create content that’s clear, human, and memorable, Kerri offers great advice that you can act on immediately.