In this episode, you’ll discover:

* 00:22 – the most important email in your series

* 00:30 – if you screw this up – your prospects will DISMISS your emails

* 00:51 – an easy subject line template you can swipe

* 01:01 – 3 painstakingly-tested questions to ask your prospects that develop deep empathy

* 01:34 – one key phrase to create a STRONG relationship with your list

* 01:54 – why “planting seeds of curiosity” in your emails is a winning formula (here’s how you get started)

* 03:06 – how to get customers INSPIRED about what’s to come in your sequence

* 03:29 – a proven template for your first email (steal this now!)

Tweetables:

* If you get 2 replies, you are skipping that Gmail Promotions Tab.

Mentioned:

 The McMethod daily email marketing tips

Transcript:

Download PDF transcript here.

It’s Johnny McIntyre here the Autoresponder Guy here again with another McMethod email marketing update from themcmethod.com. Today this is a very important topic I want to about how to or the purpose, sorry, the purpose of email number in your auto responder. I would say, go as far as to say that this email is the most important email in your autoresponder sequence. The reason why is because it sets the stage of everything else to come. If you mess this up, I’ve seen this, open rates will often plummet after the first email. You get a higher open rate at first because people want the bribe, or the video or whatever you are offering for that but after that there’s no reason for them to open an email especially if you haven’t used email number one correctly.

Here’s what I do. My email number one is welcome to the family and then in brackets or parenthesis, please read. Someone opens that email and say, “Hey, it’s great to have you here. Welcome to the family. Really, really cool. Before we start, the first thing I want to ask you a couple of questions.” I then ask them a few questions usually related or always related to their problem. I might say up until now, what’s the biggest that you still haven’t answered in regards to email marketing, in regards to weight loss, in regards whatever? Then up until now, how difficult has it been for you to find a solution, an answer to this question?

Then number three I might say something like, what would it mean to you if you were to get a solution to this problem today? How would you feel? What would the result look like? Something like that. Then I usually, what I always as well, I read and reply to every email and you can reply to them yourself, you can get an assistant to do it. I strongly encourage you to do it because people will reply, and you are going to create this dynamic relationship with your list whether they know you and interact with you and they just have this feeling that you a person.

Start with that and then what I say after that is I go, here’s what’s coming up in this emails. Here’s what I’m going to do for you. You’ll discover and then I’ll give then like five or ten catchy curiosity inducing bullet points such as the seven-letter word that underlies all the effective marketing. I mentioned this in another video and a bunch of bullets like that that make them curious but they don’t give away...