In this podcast, Robert talks to PR Smith, who elaborates on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use.

We also discussed overcoming resistance to SOSTAC®, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours, directing agencies to free resources on sostac.org and a weekly AI chat.

• SOSTAC® Framework Audience and Benefits
• Paul Smith's Background and SOSTAC® origins
• SOSTAC® Framework Components
• Applying SOSTAC in Agencies
• SOSTAC® Planning and Review Cycles
• AI Integration in SOSTAC®
• Creative AI Prompting and Strategy Weaknesses
• Effective Controls and KPIs in SOSTAC®
• Overcoming Resistance to SOSTAC®
• Longevity and Impact of SOSTAC®
• Customer-Centric Approach
• SOSTAC® Resources for Agencies