When pricing feels like guesswork, that uncertainty can damage the trust we’re hoping to build with our clients. If we explore the change we’re helping our clients achieve, we can gain a better understanding of what’s important to them and tailor our pricing accordingly.

Pricing is a product of what we sell and how we sell it, and being curious is key to understanding the value of our work and helping clients make informed decisions.

Links

• The Vision 20/20 programme
• Join the Happy Pricing course