Collaborate With Cole, ”Agents helping Agents”

How Top Agents Win More Listings (Step by Step Strategy by Jeff Glover)

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Podcast Show Notes / YouTube Description: 

If you want to win more listings, connect deeper with sellers, and systemize your pre-listing process — this episode is pure gold.

In this Collaborate with Cole episode, Jeff Glover, one of the top real estate coaches in the country, breaks down his complete roadmap to mastering listings — from your pre-listing strategy and five-touch process to his powerful PLACS Model that helps agents scale through repeatable success.

Jeff shares the exact questions he asks to uncover seller motivations, how to build rapport that moves clients emotionally, and why coaching and consistent routines are the difference between good agents and great ones.

Whether you’re trying to level up your presentation skills, strengthen your systems, or sharpen your lead sources — this episode will give you the playbook top producers use every day.

👉 Listen now, take notes, and get ready to level up your listing game.

What You’ll Learn in This Video
3 Questions to Uncover Seller Motivation
  1. “What’s important about ____?”

  2. “How is ____ important to you?”

  3. “(Paint the picture) Ultimately, what will all this do for you?”

    4. These questions help you go deeper  from surface-level answers to real emotional drivers the key to closing at the kitchen table.

    The P L A C S Model

    P – Pre-Appointment:

    Build a routine, marketing system, and process that sets the stage before you arrive.

    L – Listing Leads Generation:

    Your core sources for consistent listings:

    • Database

      • Expired listings

        • Hybrid farming

          • Open houses

            • For sale by owners

              • Internet leads

                • A – Appointment:

                Master your communication with two non-negotiables:

                • Chat once a day for 30 days

                  • Roleplay once a day for 30 days

                    • C – Close:

                    Handle objections like a pro. Confidence and preparation win deals.

                    S – Spread the Word:

                    Leverage every listing into two more transactions through marketing, referrals, and neighborhood networking.

                    GloverU Coaching & Live Unreal Summit

                    Learn more about Jeff Glover’s systems and upcoming events here:

                    📅 January 12, 2025 — Live Unreal Summit
                    👉 https://www.gloveru.com/summit

                    ⏱️ Chapters

                     00:00 – The Importance of Coaching in Real Estate

                    01:04 – Pre-Listing Process: Setting the Stage for Success
                    06:00 – The Five Touches Before the Listing Appointment
                    13:04 – Building Rapport at the Kitchen Table
                    21:44 – Understanding Seller Motivation
                    24:08 – The PLACS Model Explained
                    34:12 – Mastering the Appointment Process
                    38:15 – Practical Applications of the PLACS Model
                    40:05 – Upcoming Events & Continuous Learning

                    Key Takeaways
                      • Coaching isn’t a cost  it’s a growth multiplier.
                      • Your pre-listing process sets the tone long before you arrive
                      • Social media influences how sellers perceive your expertise.
                      • Five strategic touches build trust and familiarity before the appointment.
                      • Rapport is the emotional connection that wins listings.
                      • The PLACS Model helps agents master their systems and scale with intention.
                      • Each listing should generate at least two more transactions.
                      • Hybrid farming (traditional + relationships) yields sustainable results.
                        • Continuous learning and coaching keep agents sharp in shifting markets.
                          • 🔗 Connect with Jeff Glover

                          Instagram: @jeffgloverandco

                          Website: www.gloveru.com 

                          🔥 Hashtags (SEO Boosters)

                          #CollaborateWithCole #JeffGlover #RealEstateCoaching #ListingAppointments #PreListingProcess #PLACSModel #RealEstateTraining #AgentSuccess #RealEstatePodcast #RealEstateMarketing #RealEstateStrategies #AgentCoaching #GloverU #LiveUnrealSummit

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                          Collaborate With Cole, ”Agents helping Agents”By Cole