Collaborate With Cole, ”Agents helping Agents”

Collaborate With Cole, ”Agents helping Agents”

By ColeBusiness
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Collaborate With Cole, ”Agents helping Agents” episodes

  • How Top Agents Win More Listings (Step by Step Strategy by Jeff Glover)
    Podcast Show Notes / YouTube Description: 

    If you want to win more listings, connect deeper with sellers, and systemize your pre-listing process — this episode is pure gold.

    In this Collaborate with Cole episode, Jeff Glover, one of the top real estate coaches in the country, breaks down his complete roadmap to mastering listings — from your pre-listing strategy and five-touch process to his powerful PLACS Model that helps agents scale through repeatable success.

    Jeff shares the exact questions he asks to uncover seller motivations, how to build rapport that moves clients emotionally, and why coaching and consistent routines are the difference between good agents and great ones.

    Whether you’re trying to level up your presentation skills, strengthen your systems, or sharpen your lead sources — this episode will give you the playbook top producers use every day.

    👉 Listen now, take notes, and get ready to level up your listing game.

    What You’ll Learn in This Video
    3 Questions to Uncover Seller Motivation
    1. “What’s important about ____?”

    2. “How is ____ important to you?”

    3. “(Paint the picture) Ultimately, what will all this do for you?”

    4. These questions help you go deeper  from surface-level answers to real emotional drivers the key to closing at the kitchen table.

      The P L A C S Model

      P – Pre-Appointment:

      Build a routine, marketing system, and process that sets the stage before you arrive.

      L – Listing Leads Generation:

      Your core sources for consistent listings:

      • Database

        • Expired listings

          • Hybrid farming

            • Open houses

              • For sale by owners

                • Internet leads

                • A – Appointment:

                  Master your communication with two non-negotiables:

                  • Chat once a day for 30 days

                    • Roleplay once a day for 30 days

                    • C – Close:

                      Handle objections like a pro. Confidence and preparation win deals.

                      S – Spread the Word:

                      Leverage every listing into two more transactions through marketing, referrals, and neighborhood networking.

                      GloverU Coaching & Live Unreal Summit

                      Learn more about Jeff Glover’s systems and upcoming events here:

                      📅 January 12, 2025 — Live Unreal Summit
                      👉 https://www.gloveru.com/summit

                      ⏱️ Chapters

                       00:00 – The Importance of Coaching in Real Estate

                      01:04 – Pre-Listing Process: Setting the Stage for Success
                      06:00 – The Five Touches Before the Listing Appointment
                      13:04 – Building Rapport at the Kitchen Table
                      21:44 – Understanding Seller Motivation
                      24:08 – The PLACS Model Explained
                      34:12 – Mastering the Appointment Process
                      38:15 – Practical Applications of the PLACS Model
                      40:05 – Upcoming Events & Continuous Learning

                      Key Takeaways
                        • Coaching isn’t a cost  it’s a growth multiplier.
                        • Your pre-listing process sets the tone long before you arrive
                        • Social media influences how sellers perceive your expertise.
                        • Five strategic touches build trust and familiarity before the appointment.
                        • Rapport is the emotional connection that wins listings.
                        • The PLACS Model helps agents master their systems and scale with intention.
                        • Each listing should generate at least two more transactions.
                        • Hybrid farming (traditional + relationships) yields sustainable results.
                          • Continuous learning and coaching keep agents sharp in shifting markets.
                          • 🔗 Connect with Jeff Glover

                            Instagram: @jeffgloverandco

                            Website: www.gloveru.com 

                            🔥 Hashtags (SEO Boosters)

                            #CollaborateWithCole #JeffGlover #RealEstateCoaching #ListingAppointments #PreListingProcess #PLACSModel #RealEstateTraining #AgentSuccess #RealEstatePodcast #RealEstateMarketing #RealEstateStrategies #AgentCoaching #GloverU #LiveUnrealSummit

                            43 min
                          • The Housing Market Exposed with ResiClub

                            The housing market is noisy, confusing, and constantly shifting. But what if you could cut through the chaos with clear, unbiased data? In this episode of Collaborate with Cole, host Cole Holmes sits down with Lance Lambert, Co-Founder of ‪@ResiClub‬ to unpack how real estate agents can harness analytics to win more trust, stand out in a crowded market, and guide clients with confidence. From housing market recalibration to the rise of AI tools like ChatGPT in content creation, this conversation is packed with insights that will help agents communicate smarter, create consistent content, and lead with facts not fear. Whether you’re a seasoned agent or just getting started, this episode will show you how data isn’t just numbers it’s your competitive edge. What You’ll Learn in This Episode: Why the housing market is in a recalibration phase How ResiClub Analytics helps agents simplify complex housing data The art of building long-term trust through unbiased insights Which key metrics (income growth, home prices, inventory) matter most right now Practical tips for articulating data in relatable ways for clients How AI tools like ChatGPT can accelerate content creation Why consistent, fact-driven communication beats media fear-mongering

                            📌 Chapters

                            00:00 – Intro to ResiClub Analytics

                            03:08 – Understanding Housing Market Dynamics

                            05:50 – The Role of Data in Real Estate

                            08:51 – Building Trust Through Data

                            11:52 – Market Trends & Historical Context

                            14:56 – Current Data Points & Predictions

                            22:02 – Articulating Data for Client Engagement

                            27:22 – Turning Data Into Relatable Stories

                            34:33 – Building Trust with Clients

                            39:02 – Consistent Content for Connection

                            ResiClub Website: https://www.resiclubanalytics.com/ ResiClub Analytics IG:   / resiclubanalytics   ResiClub Facebook Page: https://www.facebook.com/profile.php?... 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬

                            Connect with Cole

                            📸 Instagram: @collaboratewithcole

                            🎯 LinkedIn: Cole’s Profile 🌐

                            Website: www.collaboratewithcole.com

                             

                            🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway.

                            🎧 Listen Anywhere

                            ▶️ Spotify: https://open.spotify.com/show/3AhOF3q...

                            ▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast...

                            ▶️ YouTube Podcasts:    / @rcoleh  

                            42 min
                          • Compass Acquires Anywhere: Impact on Agents, Zillow, MLS & the Future of Real Estate

                            Compass Acquires Anywhere: The Future of Real Estate with Tommy Pistana

                            The real estate world just got rocked. Compass has officially acquired Anywhere Real Estate — and the ripple effects are massive.

                            In this episode of Collaborate with Cole, I sit down with Dallas–Fort Worth superstar Realtor Tommy Pistana of The Pistana Group to unpack what this historic merger means for agents, brokerages, and the future of our industry.

                            What You’ll Learn in This Episode:
                            • How Compass’s acquisition reshapes market dynamics
                            • What it means for non-Compass agents who fear being squeezed out
                            • Whether this move gives Zillow monopoly-like power
                            • Why MLS systems could be on the decline
                            • The truth about Compass’s profitability and growth strategy
                            • Why your personal brand matters more than your brokerage’s name
                            • And how sports loyalty (yes, even our long-suffering Cowboys) mirrors loyalty in real estate
                            • Tommy doesn’t hold back — he breaks down misconceptions, shares agent advice, and challenges you to focus on what actually drives your business: client relationships and innovation.

                              📌 Whether you’re a Compass insider, a skeptical competitor, or an agent just trying to keep up with the disruption — this episode is your roadmap to understanding what’s really at stake.

                               

                              📌 Chapters

                              00:00 – The Big Move: Compass Takes Over Anywhere

                              03:01 – Revolutionizing Real Estate: The Impact of Mergers

                              06:04 – The Agent's Perspective: Navigating Changes

                              08:49 – Innovation vs. Tradition: The Future of Real Estate

                              12:00 – The Role of Technology: Empowering Agents

                              14:58 – Market Dynamics: Competition & Collaboration

                              17:56 – The Future of Smaller Brokerages

                              21:00 – Transparency in the Industry: Real Talk

                              24:01 – The Bigger Picture: What Lies Ahead

                              25:47 – The Individual Brand vs. Corporate Identity

                              32:01 – Compass's Growth Strategy & Market Positioning

                              39:51 – Agent Advice: Navigating Change

                              46:54 – Sports Loyalty & Real Estate Loyalty

                              🎯 Keywords (SEO Optimization)

                              Compass, Anywhere, real estate, mergers, innovation, real estate agents, Zillow, MLS, technology, branding, market share, corporate identity, disruption, agent advice, growth strategy, Compass profitability, sports loyalty

                               

                              Breaking News: https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage 

                               

                              Compass: https://www.compass.com/ 

                              The Pistana Group @ Compass: https://thepistanagroup.com/ 

                              Tommy Pistana IG: https://www.instagram.com/tommypistana/# 

                              Tommy Pistana FB: https://www.facebook.com/tommy.pistana 

                              43 min
                            • 5 Messages Agents Should Be Sending to win in Real Estate

                              Text messaging isn’t just for quick chats—it’s one of the most powerful tools real estate agents can use to generate business, strengthen relationships, and stay top of mind with clients.

                              In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business.

                              From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings.

                              If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook.

                              What You’ll Learn in This Episode:
                              • Why text messaging is a simple but powerful communication tool
                              • How to re-engage old leads and clean your database
                              • Using video walkthroughs to add a personal touch and stand out
                              • Strengthening relationships with neighborhood check-ins
                              • How to share insights that position you as a trusted resource
                              • The role of thank-you texts in generating referrals
                              • Why consistency and personalization in communication build momentum
                              • 📌 Chapters

                                00:00 – Transitioning to Text Messaging Strategies

                                02:51 – Re-engaging the Database with Texts
                                05:29 – Engaging Cold Leads Effectively
                                08:27 – Building Momentum with Video Walkthroughs
                                14:12 – Personal Touch: Driving Through Neighborhoods
                                16:50 – Sharing Valuable Insights and Listings
                                22:35 – Expressing Gratitude for Referrals
                                30:55 – Closing Thoughts

                                🎯 Keywords (SEO Optimization)

                                real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques

                                 

                                Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ 

                                Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/ 

                                 

                                31 min
                              • How Top Agents Consistently Close 600 Real Estate Transactions

                                In this episode of Collaborate with Cole, Cole Holmes sits down with Trey Willard to unpack the truth about success in real estate: it all comes down to taking action.

                                We dive into the Action Economy, accountability, and the daily disciplines that separate top producers from those stuck in the hamster wheel. Trey shares the exact roadmap, mindset shifts, and routines that helped him build massive momentum in real estate — and how you can apply the same principles today.

                                Whether you’re an agent chasing consistency, a team leader looking for scalable systems, or someone who just needs that kick-start of motivation, this episode is a blueprint for productivity, mindset, and results.

                                Key Takeaways
                                • Action is the antidote to stress and anxiety.
                                • Discipline weighs ounces, regret weighs tons.
                                • You can choose your hard: being broke or being wealthy.
                                • The world rewards the specific and punishes the vague.
                                • Real estate growth is a math problem: know your numbers and conversions.
                                • Complexity kills, simplicity scales.
                                • The Four Agreements every agent must follow for consistent success.
                                • Chapters: 

                                  00:00 – Coaching and Technology Services

                                  01:44 – The Importance of Action

                                  04:44 – Understanding Action Economy

                                  07:02 – Setting SMART Goals

                                  09:49 – The Role of Conversations in Real Estate

                                  13:02 – Tracking Metrics for Success

                                  19:03 – Appointment Metrics in Real Estate

                                  21:32 – Power of Belief and Mindset

                                  24:15 – Morning Routines and Daily Habits

                                  34:25 – Why Accountability Matters

                                  41:41 – The Four Disciplines of Execution

                                  49:49 – Understanding the Scoreboard: Metrics & KPIs

                                  55:37 – Scaling a Real Estate Team: Lean vs. Mega Approach

                                  56:35 – The Four Agreements for Agent Productivity

                                  01:04:39 – Choosing Your Hard: Discipline vs. Regret

                                  01:09:37 – Cole Holmes Outro

                                  Show Highlights
                                  • Roadmap to 24+ Homes a Year → Break down your conversion metrics.
                                  • The Gary Keller Formula → Learning + Knowledge = Confidence.
                                  • Champion’s Mindset → Weekly accountability + implementation focus.
                                  • 4DX Framework → Wildly Important Goals, lead measures, scoreboards, accountability.
                                  • The Four Agreements → Show up, report, do the Two, and grow your database.
                                  • 📌 Keywords:

                                    real estate, action economy, accountability, coaching, success, productivity, mindset, sales, personal development, goal setting, real estate podcast, Cole Holmes, Trey Willard

                                     

                                    Trey Willard IG Account: https://www.instagram.com/trey.willard/ 

                                    Trey Willard Website: https://www.thewgrouprealestate.com/ 

                                     

                                    The Path -The W Group's 24 Closings Playbook. 

                                    - What is the The Path -The W Group's 24 Closings Playbook? 

                                    • The 12-Month Roadmap to 24 Closings is built in three phases: 
                                      • Phase 1 (Months 1–3) lays the foundation by building the machine—mindset, systems, CRM setup, and your first 50–100 leads—resulting in 1–2 closings;
                                      • Phase 2 creates momentum with daily habits and proven systems that drive 3–5 leads per week, setting you up to hit 24+ closings per year.
                                      •  https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/ 

                                        59 min
                                      • Create Consistent Content (Even When You’re Busy) as a Real Estate Agent

                                        In this game-changing episode, Cole Holmes sits down with real estate and media powerhouse Neel Dhingra to talk about what actually works in today’s real estate marketing world.

                                        From leveraging TikTok and AI to ditching perfection and choosing authenticity, Neel shares the unfiltered truth about building a brand, creating trust, and making content that converts. This is not your typical real estate conversation—this is about personal transformation, confidence, and unlocking the power of your voice in an industry stuck in the past.

                                        Whether you're an agent, loan officer, or entrepreneur—this is the blueprint for growing a brand in the age of content.

                                         

                                        🚀 In this episode:

                                        • Why most agents treat TikTok like a toy—and lose leads because of it
                                        • How to find your voice and grow your business by being real
                                        • Why low-budget, high-authenticity content performs better
                                        • The psychology of confidence and why people-pleasing is killing your growth
                                        • The shift from "real estate agent" to real estate marketer
                                        • Using AI to work smarter, create better, and scale content
                                        • Creating daily social media habits that actually build connection
                                        • How vulnerability and emotional management impact your business
                                        • Why success doesn’t require hustle culture or rigid time blocks
                                        • Building a community that supports your personal AND professional goals
                                        •  

                                          🎯 Chapters:

                                          00:00 – Opening

                                          02:44 – Authenticity in Content Creation

                                          05:34 – Emotional Management in Real Estate

                                          08:19 – The Impact of Personal Experience

                                          11:20 – Navigating Criticism & Building Resilience

                                          14:09 – Self-Discovery & Transformation

                                          21:36 – Overcoming Adversity

                                          24:40 – Finding Authenticity Through Vulnerability

                                          27:38 – Alignment in Business

                                          32:05 – Breaking Free from People-Pleasing

                                          35:39 – Confidence in Opinions

                                          42:08 – Embracing Flexibility

                                          46:06 – Harnessing Energy in Content

                                          48:59 – The Power of Consistency

                                          56:04 – Leveraging AI for Creativity

                                          58:51 – Building Community in Real Estate

                                          01:04:09 – Intentionality Over Hustle Culture

                                          01:09:49 – End Wrap-Up

                                           

                                          FREE RESOURCE: The Modern Real Estate Agent’s Content Blueprint: https://coleholmes.lpages.co/the-modern-real-estate-agents-content-blueprint/

                                           

                                          Neel Dhingra IG Account: https://www.instagram.com/neelhome/ 

                                          Neel Dhingra Tiktok Account: https://www.tiktok.com/@neelhome 

                                          Forward Content Accelerator: https://www.skool.com/forward/about 

                                           

                                          📌 Keywords:

                                          TikTok, real estate, marketing, authenticity, confidence, vulnerability, AI, social media, psychology, personal growth, branding, community, content creation, success

                                          47 min
                                        • 54 Referrals from TikTok?! Courtney Benson Shares Her Real Estate Playbook

                                          In this episode, Cole Holmes sits down with powerhouse agent and TikTok strategist Courtney Benson to unpack how real authenticity and smart social media use can transform your real estate business.

                                          Courtney has generated 54+ referrals this year alone from TikTok—not with fancy equipment or curated perfection, but with raw, relatable content that actually connects.

                                          They explore:

                                          • Why most agents are underestimating TikTok
                                          • How vulnerability builds trust (and business)
                                          • The mindset shifts that led to Courtney’s personal and professional transformation
                                          • How to remove friction for your clients and yourself
                                          • Why confidence and self-alignment are now the top tools in your marketing toolbox
                                          • How AI and intentional engagement can supercharge your content and create real community
                                          • Whether you're a seasoned agent or just starting out, this conversation will challenge how you show up online—and might just be the permission you need to stop perfecting and start connecting.

                                            ----

                                            TikTok isn’t just for dancing — it’s for deals. Learn how to turn casual views into real estate referrals without being a content creator.

                                            📘 Get your FREE copy of The Realtor’s Real Guide to TikTok: https://coleholmes.lpages.co/54-referrals-from-tiktok-courtney-benson-shares-her-real-estate-playbook/

                                            ----

                                            🔥 Episode Highlights:

                                            00:00 – The Power of TikTok in Real Estate
                                            03:40 – Authenticity in Content Creation
                                            06:31 – Emotional Management in Real Estate
                                            09:15 – The Impact of Personal Experiences on Growth
                                            15:05 – Self-Discovery & Transformation
                                            25:37 – Vulnerability & Building Deeper Connections
                                            36:35 – Confidence in Opinions = Success
                                            47:02 – Harnessing Energy in Content
                                            57:00 – Leveraging AI for Creativity
                                            59:47 – Building a Supportive Community
                                            01:05:05 – Intentionality Over Hustle

                                             

                                            Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing

                                             

                                            Courtney Benson IG Account: https://www.instagram.com/courtneybensondotcom/ 

                                            Courtney Benson Tiktok Account: https://www.tiktok.com/@courtneybensondotcom 

                                             

                                            Things that make your homes cheap (viral ref magnet video): https://vt.tiktok.com/ZSBxC1VNk/

                                             

                                            Recommended tools

                                            Chatgpt: https://chatgpt.com/ 

                                             

                                            Recommended IG Accounts to follow: 

                                            Lacey Brutschy: https://www.instagram.com/laceyb.realtor/ 

                                            Rosemary Lewis: https://www.instagram.com/therealestatebestie/ 

                                            Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

                                            Mat Petullo: https://www.instagram.com/mattpetullo/ 

                                            Roland Osage: https://www.instagram.com/roland_osage/ 

                                            1 hr 10 min
                                          • Unlocking the Power of Google Business Profiles with Julie Tomlinson

                                            In this episode of Collaborate with Cole, Cole Holmes sits down with real estate marketing expert Julie Tomlinson to dive into one of the most underutilized tools in the real estate industry: Google Business Profiles.

                                            Julie shares how realtors can turn their Google profile into a lead generation machine—from optimizing with high-quality photos to actively managing reviews and using the Q&A section to build trust with potential clients. She also opens up about her success on TikTok, where she bridges traditional and modern marketing strategies to help agents grow their brand.

                                            Whether you're a new agent or a seasoned pro, this episode is packed with actionable tips and tech tools to help you stand out and stay consistent online.

                                            You’ll learn:

                                            • How to properly set up and optimize your Google Business Profile
                                            • Why reviews are gold for your real estate brand
                                            • The best way to use photos, posts, and Q&As for visibility
                                            • How TikTok can amplify your reach as a real estate agent
                                            • Tools and strategies that make digital marketing easier and more effective
                                            • Takeaways:

                                              • Google loves consistent updates and five-star reviews
                                              • Your profile can work for you 24/7 if optimized properly
                                              • Combining SEO with social media gives you an edge
                                              • Tools like Remine can enhance your lead generation strategy

                                              • Whether you’re trying to improve your SEO, build credibility, or stay ahead with social media—this episode has something for you.

                                                 

                                                Julie Tomlinson IG Account: www.instagram.com/julietomlinson.realtor/ 

                                                Julie Tomlinson Tiktok Account (where she offers GBP optimization tips & tricks): /www.tiktok.com/@justbeingrealestate 

                                                 

                                                Recommended tools

                                                Remine (map search, can help with farming list, mortgage balances, and can send card & letters and more) : https://www.remine.com/ 

                                                 

                                                Recommended IG Accounts to follow: 

                                                Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

                                                 

                                                How to Start your Google Business Profile: 

                                                https://business.google.com/us/business-profile/ 

                                                 

                                                Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing

                                                 

                                                1 hr 4 min
                                              • How Agents Can Use AI to Win in Real Estate

                                                In this power-packed episode of Collaborate with Cole, we sit down with Drew Thompson, a visionary in real estate and tech, to dive deep into how AI is completely reshaping the way real estate agents run their business. But this isn’t just another “tech tips” talk.

                                                 

                                                We explore the emotional weight of leadership, how to move from burnout to breakthrough, and why agents who treat AI as a personal coach, collaborator, and co-founder will outpace everyone else in the next wave of real estate success.

                                                 

                                                Whether you're feeling overwhelmed by technology, curious how AI can save you time, or wondering how to actually use AI for content creation, client connection, and self-awareness this episode delivers.

                                                 

                                                Drew also shares his GPS framework for growth: Guidance, Positioning, Simulation—a strategy that leverages AI to map out your unique path to success.

                                                 

                                                If you’re a real estate agent, team leader, or entrepreneur who's ready to stop watching the future happen and start building it, this conversation is your blueprint.

                                                 

                                                💡 What You'll Learn:

                                                 

                                                • How AI can be your personal coach, not just your content assistant
                                                • Why emotional burnout is real—and how tech can help you heal & lead
                                                • The Real Academy on the Road approach to training agents with AI
                                                • A real-time GPS strategy for guiding your business growth
                                                • How to create personalized content that strengthens client AND family relationships
                                                • Why human connection wins—even in an AI-powered world
                                                • The future of real estate, and how agents who collaborate with AI will dominate
                                                • How to discover your superpower and leverage it using automation and insights
                                                •  

                                                  Want more tactical conversations like this?

                                                  Subscribe to Collaborate with Cole and turn on notifications – we’ve got more innovators, trailblazers, and deal-makers dropping straight fire every week.

                                                  Drop a comment if you're using AI in your biz—or if you’re just getting started. Let’s build this thing… together.

                                                   

                                                  Drew Thompson’s IG Account: https://www.instagram.com/thedrewthompson/ 

                                                   

                                                  Recommended tools

                                                  ChatGPT: https://openai.com/chatgpt/overview/ 

                                                  Higgsfield Ai Imaging: https://higgsfield.ai/ 

                                                  Suno Ai (Create your own music/song): https://suno.com/home 

                                                  Sesame (Maya & Miles): https://app.sesame.com/ 

                                                  Replit (create quick easy apps & websites) https://replit.com/templates/websites 

                                                   

                                                  Recommended IG Accounts to follow: 

                                                  Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

                                                  Mr Grateful: https://www.instagram.com/mr.grateful/ 

                                                   

                                                  Ai Glasses Drew mentioned:

                                                  Evenrealities G 1 https://www.evenrealities.com/?srsltid=AfmBOoqwNvLSFwsg6-sMuIObxYrF_STFdyplCwjqETddhhsBdLulc5L2 

                                                  Google XR https://blog.google/products/android/android-xr-glasses-demo-io-2025/ 

                                                  Keywords

                                                  AI in real estate, real estate coaching, business strategies, automation tools for agents, real estate marketing, technology and real estate, agent productivity, AI-powered real estate business, content creation with AI, real estate training, personal development for agents

                                                  50 min
                                                • The #1 Video Mistake Real Estate Agents Keep Making (and How to Fix It)

                                                  In this episode, Cole Holmes sits down with Kristina Smallhorn, a powerhouse in real estate content creation, to dive deep into niche marketing, audience targeting, and building a strong personal brand through authentic video content.

                                                  From pop culture references to defining your ideal client avatar, Kristina shares her journey and hard-earned lessons in YouTube video marketing, branding, and connecting with your audience. If you're a real estate agent or content creator looking to grow your platform, this is a must-watch!

                                                  💡 What You'll Learn:

                                                  • How to define and research your ideal client (avatar)
                                                  • Common video mistakes and how to fix them
                                                  • The secret to engaging video content that builds trust
                                                  • Why passion is key to attracting your dream clients
                                                  • Tips for using Reddit, Slack & other tools for audience insights
                                                  • How clickbait can work (if done right)
                                                  • Why many agents fail at niche marketing—and how to stand out
                                                  • The balance between authenticity and strategy in video marketing
                                                  • 🎯 Whether you're just starting out on YouTube or looking to take your real estate business to the next level, this conversation is packed with actionable tips and mindset shifts to help you dominate your niche.

                                                    -----------

                                                    Kristina Smallhorn: https://www.instagram.com/kristinasmallhorn/ 

                                                    Kristina Smallhorn’s Youtube Channel: https://www.youtube.com/c/KristinaSmallhorn 

                                                    Kristina’s Online Youtube Course for Realtors: https://www.realestatevideogeeks.com/ 

                                                    Check out Kristina’s excel sheet templates here (located at the upper right side of her website,inline with his social media icons): https://www.kristinasmallhorn.com/ 

                                                    Recommended tool

                                                    Slack: (Team communication, task and event reminders, project management, and productivity tool) https://slack.com/ 

                                                    Phone notes: Any built in notes app/notepad in your phone

                                                    Recommended IG Accounts to follow: 

                                                    Look at your ideal avatar, and find a youtuber/person that serves the same avatar. 

                                                    -----------

                                                    Keywords

                                                    real estate marketing, content creation, ideal client avatar, YouTube for real estate, audience engagement, personal branding, pop culture in real estate, niche marketing, Kristina Smallhorn, Cole Holmes, video content strategies, lead generation, video marketing, social media for agents, viewer behavior, real estate YouTube tips, branding for realtors

                                                    1 hr 12 min

                                                  About Collaborate With Cole, ”Agents helping Agents”

                                                  From the publisher's feed

                                                  where agents help agents succeed! 🏡🎙️ Whether you’re a new real estate professional or a seasoned pro, this podcast is your go-to source for expert insights, game-changing strategies, and real talk about the industry. Hosted by Cole, each episode dives into real estate tips, mortgage insights, and the secrets to building a thriving business. Sometimes it’s a one-on-one chat, and other times, we bring in top agents to share their expertise. No fluff—just real advice to help you close more deals and level up your career.