The housing market is noisy, confusing, and constantly shifting. But what if you could cut through the chaos with clear, unbiased data? In this episode of Collaborate with Cole, host Cole Holmes sits down with Lance Lambert, Co-Founder of ‪@ResiClub‬ to unpack how real estate agents can harness analytics to win more trust, stand out in a crowded market, and guide clients with confidence. From housing market recalibration to the rise of AI tools like ChatGPT in content creation, this conversation is packed with insights that will help agents communicate smarter, create consistent content, and lead with facts not fear. Whether you’re a seasoned agent or just getting started, this episode will show you how data isn’t just numbers it’s your competitive edge. What You’ll Learn in This Episode: Why the housing market is in a recalibration phase How ResiClub Analytics helps agents simplify complex housing data The art of building long-term trust through unbiased insights Which key metrics (income growth, home prices, inventory) matter most right now Practical tips for articulating data in relatable ways for clients How AI tools like ChatGPT can accelerate content creation Why consistent, fact-driven communication beats media fear-mongering

📌 Chapters

00:00 – Intro to ResiClub Analytics

03:08 – Understanding Housing Market Dynamics

05:50 – The Role of Data in Real Estate

08:51 – Building Trust Through Data

11:52 – Market Trends & Historical Context

14:56 – Current Data Points & Predictions

22:02 – Articulating Data for Client Engagement

27:22 – Turning Data Into Relatable Stories

34:33 – Building Trust with Clients

39:02 – Consistent Content for Connection

ResiClub Website: https://www.resiclubanalytics.com/ ResiClub Analytics IG:   / resiclubanalytics   ResiClub Facebook Page: https://www.facebook.com/profile.php?... 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬

Connect with Cole

📸 Instagram: @collaboratewithcole

🎯 LinkedIn: Cole’s Profile 🌐

Website: www.collaboratewithcole.com

🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway.

🎧 Listen Anywhere

▶️ Spotify: https://open.spotify.com/show/3AhOF3q...

▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast...

▶️ YouTube Podcasts:    / @rcoleh  

Compass Acquires Anywhere: The Future of Real Estate with Tommy Pistana

The real estate world just got rocked. Compass has officially acquired Anywhere Real Estate — and the ripple effects are massive.

In this episode of Collaborate with Cole, I sit down with Dallas–Fort Worth superstar Realtor Tommy Pistana of The Pistana Group to unpack what this historic merger means for agents, brokerages, and the future of our industry.

Tommy doesn’t hold back — he breaks down misconceptions, shares agent advice, and challenges you to focus on what actually drives your business: client relationships and innovation.

📌 Whether you’re a Compass insider, a skeptical competitor, or an agent just trying to keep up with the disruption — this episode is your roadmap to understanding what’s really at stake.

00:00 – The Big Move: Compass Takes Over Anywhere

03:01 – Revolutionizing Real Estate: The Impact of Mergers

06:04 – The Agent's Perspective: Navigating Changes

08:49 – Innovation vs. Tradition: The Future of Real Estate

12:00 – The Role of Technology: Empowering Agents

14:58 – Market Dynamics: Competition & Collaboration

17:56 – The Future of Smaller Brokerages

21:00 – Transparency in the Industry: Real Talk

24:01 – The Bigger Picture: What Lies Ahead

25:47 – The Individual Brand vs. Corporate Identity

32:01 – Compass's Growth Strategy & Market Positioning

39:51 – Agent Advice: Navigating Change

46:54 – Sports Loyalty & Real Estate Loyalty

Compass, Anywhere, real estate, mergers, innovation, real estate agents, Zillow, MLS, technology, branding, market share, corporate identity, disruption, agent advice, growth strategy, Compass profitability, sports loyalty

Breaking News: https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage 

Compass: https://www.compass.com/ 

The Pistana Group @ Compass: https://thepistanagroup.com/ 

Tommy Pistana IG: https://www.instagram.com/tommypistana/# 

Tommy Pistana FB: https://www.facebook.com/tommy.pistana 

Text messaging isn’t just for quick chats—it’s one of the most powerful tools real estate agents can use to generate business, strengthen relationships, and stay top of mind with clients.

In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business.

From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings.

If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook.

00:00 – Transitioning to Text Messaging Strategies

real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques

Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ 

Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/ 

In this episode of Collaborate with Cole, Cole Holmes sits down with Trey Willard to unpack the truth about success in real estate: it all comes down to taking action.

We dive into the Action Economy, accountability, and the daily disciplines that separate top producers from those stuck in the hamster wheel. Trey shares the exact roadmap, mindset shifts, and routines that helped him build massive momentum in real estate — and how you can apply the same principles today.

Whether you’re an agent chasing consistency, a team leader looking for scalable systems, or someone who just needs that kick-start of motivation, this episode is a blueprint for productivity, mindset, and results.

Chapters: 

00:00 – Coaching and Technology Services

01:44 – The Importance of Action

04:44 – Understanding Action Economy

07:02 – Setting SMART Goals

09:49 – The Role of Conversations in Real Estate

13:02 – Tracking Metrics for Success

19:03 – Appointment Metrics in Real Estate

21:32 – Power of Belief and Mindset

24:15 – Morning Routines and Daily Habits

34:25 – Why Accountability Matters

41:41 – The Four Disciplines of Execution

49:49 – Understanding the Scoreboard: Metrics & KPIs

55:37 – Scaling a Real Estate Team: Lean vs. Mega Approach

56:35 – The Four Agreements for Agent Productivity

01:04:39 – Choosing Your Hard: Discipline vs. Regret

01:09:37 – Cole Holmes Outro

📌 Keywords:

real estate, action economy, accountability, coaching, success, productivity, mindset, sales, personal development, goal setting, real estate podcast, Cole Holmes, Trey Willard

Trey Willard IG Account: https://www.instagram.com/trey.willard/ 

Trey Willard Website: https://www.thewgrouprealestate.com/ 

The Path -The W Group's 24 Closings Playbook. 

- What is the The Path -The W Group's 24 Closings Playbook? 

 https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/ 

In this game-changing episode, Cole Holmes sits down with real estate and media powerhouse Neel Dhingra to talk about what actually works in today’s real estate marketing world.

From leveraging TikTok and AI to ditching perfection and choosing authenticity, Neel shares the unfiltered truth about building a brand, creating trust, and making content that converts. This is not your typical real estate conversation—this is about personal transformation, confidence, and unlocking the power of your voice in an industry stuck in the past.

Whether you're an agent, loan officer, or entrepreneur—this is the blueprint for growing a brand in the age of content.

🚀 In this episode:

🎯 Chapters:

00:00 – Opening

02:44 – Authenticity in Content Creation

05:34 – Emotional Management in Real Estate

08:19 – The Impact of Personal Experience

11:20 – Navigating Criticism & Building Resilience

14:09 – Self-Discovery & Transformation

21:36 – Overcoming Adversity

24:40 – Finding Authenticity Through Vulnerability

27:38 – Alignment in Business

32:05 – Breaking Free from People-Pleasing

35:39 – Confidence in Opinions

42:08 – Embracing Flexibility

46:06 – Harnessing Energy in Content

48:59 – The Power of Consistency

56:04 – Leveraging AI for Creativity

58:51 – Building Community in Real Estate

01:04:09 – Intentionality Over Hustle Culture

01:09:49 – End Wrap-Up

FREE RESOURCE: The Modern Real Estate Agent’s Content Blueprint: https://coleholmes.lpages.co/the-modern-real-estate-agents-content-blueprint/

Neel Dhingra IG Account: https://www.instagram.com/neelhome/ 

Neel Dhingra Tiktok Account: https://www.tiktok.com/@neelhome 

Forward Content Accelerator: https://www.skool.com/forward/about 

📌 Keywords:

TikTok, real estate, marketing, authenticity, confidence, vulnerability, AI, social media, psychology, personal growth, branding, community, content creation, success

In this episode, Cole Holmes sits down with powerhouse agent and TikTok strategist Courtney Benson to unpack how real authenticity and smart social media use can transform your real estate business.

Courtney has generated 54+ referrals this year alone from TikTok—not with fancy equipment or curated perfection, but with raw, relatable content that actually connects.

They explore:

Whether you're a seasoned agent or just starting out, this conversation will challenge how you show up online—and might just be the permission you need to stop perfecting and start connecting.

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TikTok isn’t just for dancing — it’s for deals. Learn how to turn casual views into real estate referrals without being a content creator.

📘 Get your FREE copy of The Realtor’s Real Guide to TikTok: https://coleholmes.lpages.co/54-referrals-from-tiktok-courtney-benson-shares-her-real-estate-playbook/

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🔥 Episode Highlights:

Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing

Courtney Benson IG Account: https://www.instagram.com/courtneybensondotcom/ 

Courtney Benson Tiktok Account: https://www.tiktok.com/@courtneybensondotcom 

Things that make your homes cheap (viral ref magnet video): https://vt.tiktok.com/ZSBxC1VNk/

Recommended tools

Chatgpt: https://chatgpt.com/ 

Recommended IG Accounts to follow: 

Lacey Brutschy: https://www.instagram.com/laceyb.realtor/ 

Rosemary Lewis: https://www.instagram.com/therealestatebestie/ 

Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

Mat Petullo: https://www.instagram.com/mattpetullo/ 

Roland Osage: https://www.instagram.com/roland_osage/ 

In this episode of Collaborate with Cole, Cole Holmes sits down with real estate marketing expert Julie Tomlinson to dive into one of the most underutilized tools in the real estate industry: Google Business Profiles.

Julie shares how realtors can turn their Google profile into a lead generation machine—from optimizing with high-quality photos to actively managing reviews and using the Q&A section to build trust with potential clients. She also opens up about her success on TikTok, where she bridges traditional and modern marketing strategies to help agents grow their brand.

Whether you're a new agent or a seasoned pro, this episode is packed with actionable tips and tech tools to help you stand out and stay consistent online.

You’ll learn:

Takeaways:

Whether you’re trying to improve your SEO, build credibility, or stay ahead with social media—this episode has something for you.

Julie Tomlinson IG Account: www.instagram.com/julietomlinson.realtor/ 

Julie Tomlinson Tiktok Account (where she offers GBP optimization tips & tricks): /www.tiktok.com/@justbeingrealestate 

Recommended tools

Remine (map search, can help with farming list, mortgage balances, and can send card & letters and more) : https://www.remine.com/ 

Recommended IG Accounts to follow: 

Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

How to Start your Google Business Profile: 

https://business.google.com/us/business-profile/ 

Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing

In this power-packed episode of Collaborate with Cole, we sit down with Drew Thompson, a visionary in real estate and tech, to dive deep into how AI is completely reshaping the way real estate agents run their business. But this isn’t just another “tech tips” talk.

We explore the emotional weight of leadership, how to move from burnout to breakthrough, and why agents who treat AI as a personal coach, collaborator, and co-founder will outpace everyone else in the next wave of real estate success.

Whether you're feeling overwhelmed by technology, curious how AI can save you time, or wondering how to actually use AI for content creation, client connection, and self-awareness this episode delivers.

Drew also shares his GPS framework for growth: Guidance, Positioning, Simulation—a strategy that leverages AI to map out your unique path to success.

If you’re a real estate agent, team leader, or entrepreneur who's ready to stop watching the future happen and start building it, this conversation is your blueprint.

💡 What You'll Learn:

Want more tactical conversations like this?

Drop a comment if you're using AI in your biz—or if you’re just getting started. Let’s build this thing… together.

Drew Thompson’s IG Account: https://www.instagram.com/thedrewthompson/ 

Recommended tools

ChatGPT: https://openai.com/chatgpt/overview/ 

Higgsfield Ai Imaging: https://higgsfield.ai/ 

Suno Ai (Create your own music/song): https://suno.com/home 

Sesame (Maya & Miles): https://app.sesame.com/ 

Replit (create quick easy apps & websites) https://replit.com/templates/websites 

Recommended IG Accounts to follow: 

Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

Mr Grateful: https://www.instagram.com/mr.grateful/ 

Ai Glasses Drew mentioned:

Evenrealities G 1 https://www.evenrealities.com/?srsltid=AfmBOoqwNvLSFwsg6-sMuIObxYrF_STFdyplCwjqETddhhsBdLulc5L2 

Google XR https://blog.google/products/android/android-xr-glasses-demo-io-2025/ 

Keywords

AI in real estate, real estate coaching, business strategies, automation tools for agents, real estate marketing, technology and real estate, agent productivity, AI-powered real estate business, content creation with AI, real estate training, personal development for agents

In this episode, Cole Holmes sits down with Kristina Smallhorn, a powerhouse in real estate content creation, to dive deep into niche marketing, audience targeting, and building a strong personal brand through authentic video content.

From pop culture references to defining your ideal client avatar, Kristina shares her journey and hard-earned lessons in YouTube video marketing, branding, and connecting with your audience. If you're a real estate agent or content creator looking to grow your platform, this is a must-watch!

💡 What You'll Learn:

🎯 Whether you're just starting out on YouTube or looking to take your real estate business to the next level, this conversation is packed with actionable tips and mindset shifts to help you dominate your niche.

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Kristina Smallhorn: https://www.instagram.com/kristinasmallhorn/ 

Kristina Smallhorn’s Youtube Channel: https://www.youtube.com/c/KristinaSmallhorn 

Kristina’s Online Youtube Course for Realtors: https://www.realestatevideogeeks.com/ 

Check out Kristina’s excel sheet templates here (located at the upper right side of her website,inline with his social media icons): https://www.kristinasmallhorn.com/ 

Recommended tool

Slack: (Team communication, task and event reminders, project management, and productivity tool) https://slack.com/ 

Phone notes: Any built in notes app/notepad in your phone

Recommended IG Accounts to follow: 

Look at your ideal avatar, and find a youtuber/person that serves the same avatar. 

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Keywords

real estate marketing, content creation, ideal client avatar, YouTube for real estate, audience engagement, personal branding, pop culture in real estate, niche marketing, Kristina Smallhorn, Cole Holmes, video content strategies, lead generation, video marketing, social media for agents, viewer behavior, real estate YouTube tips, branding for realtors

From camera-shy to content king. In this episode,  Shane Burgman joins Cole Holmes to drop serious tactical knowledge on how real estate agents can use video marketing to grow faster, connect deeper, and scale smarter.

They get real about what works (and what doesn’t) when it comes to video content, building authentic personal brands, and leveraging video to educate, engage, and convert. Shane’s military-to-real-estate journey is packed with hard-earned lessons and repeatable strategies any agent can run with today.

🎯 Whether you’re brand new to content creation or looking to sharpen your social media edge, this convo will give you the blueprint.

🔥 Key Takeaways:

Shane Burgman: https://www.instagram.com/shaneburgman/  

Recommended tool

Followup Boss (CRM Tool): https://www.followupboss.com/ 

Real Scout (Used as a buyers search app, provides monthly market update, provides valuation, and Capable to add people on the listing so anytime a new listing pop-ups the sellers receives an email.):  https://www.realscout.com/ 

Recommended IG Accounts to follow: 

Jimmy Mackin: https://www.instagram.com/jimmymackin/ 

Jason Pantana: https://www.instagram.com/jasonpantana/ 

Keywords

real estate, video content, video marketing, local business spotlights, seller education, content strategy, passive prospecting, real estate tools, personal branding, authenticity in marketing, social media for agents, Follow Up Boss, B-roll techniques, content batching, agent advice, engagement strategies