The housing market is noisy, confusing, and constantly shifting. But what if you could cut through the chaos with clear, unbiased data? In this episode of Collaborate with Cole, host Cole Holmes sits down with Lance Lambert, Co-Founder of ‪@ResiClub‬ to unpack how real estate agents can harness analytics to win more trust, stand out in a crowded market, and guide clients with confidence. From housing market recalibration to the rise of AI tools like ChatGPT in content creation, this conversation is packed with insights that will help agents communicate smarter, create consistent content, and lead with facts not fear. Whether you’re a seasoned agent or just getting started, this episode will show you how data isn’t just numbers it’s your competitive edge. What You’ll Learn in This Episode: Why the housing market is in a recalibration phase How ResiClub Analytics helps agents simplify complex housing data The art of building long-term trust through unbiased insights Which key metrics (income growth, home prices, inventory) matter most right now Practical tips for articulating data in relatable ways for clients How AI tools like ChatGPT can accelerate content creation Why consistent, fact-driven communication beats media fear-mongering

📌 Chapters

00:00 – Intro to ResiClub Analytics

03:08 – Understanding Housing Market Dynamics

05:50 – The Role of Data in Real Estate

08:51 – Building Trust Through Data

11:52 – Market Trends & Historical Context

14:56 – Current Data Points & Predictions

22:02 – Articulating Data for Client Engagement

27:22 – Turning Data Into Relatable Stories

34:33 – Building Trust with Clients

39:02 – Consistent Content for Connection

ResiClub Website: https://www.resiclubanalytics.com/ ResiClub Analytics IG:   / resiclubanalytics   ResiClub Facebook Page: https://www.facebook.com/profile.php?... 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬

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Website: www.collaboratewithcole.com

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