Think sales is about winning? Think again.

In this episode of Beyond The Pump, we unpack the real art of negotiation and why most coaches are doing it wrong. If you walk into a sales conversation thinking it's win-or-lose, you’ve already lost. We break down how to shift from pressure-based selling to outcome-based collaboration, so both you and your client walk away with a win.

If you've ever felt uncomfortable selling your program or struggled to close prospects who need your help, this episode will give you the mindset and structure to make sales easier, more effective, and way less awkward.

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