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We explore how leaders can build meaningful relationships in an increasingly digital world where technology often encourages lazy, transactional interactions. Technology should enhance our work rather than replace the human elements that make business relationships meaningful.

• The pandemic and rise of AI have made relationship-building even more challenging
• Many leaders take a purely transactional approach that fails to connect with people
• Mass emails, generic outreach, and AI-generated content are ineffective relationship strategies
• Effective relationship building starts with giving value before making requests
• Small gestures like sending coffee before a Zoom meeting make lasting impressions
• Thoughtful marketing (like a real estate agent delivering Halloween pumpkins) creates stronger connections than traditional advertising
• People remember how you make them feel, not what you're selling
• Building relationships is a long game that requires patience but yields greater returns
• When reaching out to someone, always consider "what's in it for them" before thinking about yourself

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