Event marketing ROI, predictable revenue, and B2B sales growth break down when in-person leads aren’t tracked, enriched, or followed up fast enough. In this episode of Coffee With Closers, Zach Barney, founder of Moly and former VP of Sales explains why most event leads fail and how to turn face-to-face conversations into a predictable revenue engine.Zach shares his entrepreneurial journey from early-stage startups to scaling U.S. revenue from $5M to $30M, why event marketing remains one of the most underserved go-to-market channels, and how poor attribution and slow follow-up destroy ROI.You’ll learn:👉 Why companies shouldn’t start businesses unless they’re solving a problem they personally feel👉 How to build a repeatable, predictable sales machine👉 Why event marketing data is broken—and how to fix it👉 How OCR, CRM integrations, and enrichment transform event leads👉 What actually drives ROI at trade shows, conferences, and private events👉 How founders and sales leaders should think about in-person events in an AI-saturated worldThis conversation is a must-watch for B2B founders, sales leaders, event marketers, and revenue operators who want to stop wasting money on events and start closing deals faster.👉 Subscribe for more insights from top sales operators and founders👉 Share this episode with your revenue and marketing team