Allison Pickens' Podcast

How Transparent Should You Be with Your Customers?


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Leaders are accustomed to having control over information: who sees it, how much is shared, and when. Arguably, an important purpose of leadership is to explain context to people in a narrative form.

But there are major trends in our society that run counter to this idea. For example, there is a movement to make data on employee compensation more accessible. Some people believe that governments should openly share data on the status and results of funded programs. And certainly employees want to hear the unfiltered truth about how their companies are performing. Should we provide that kind of radical transparency to our customers about the value that they’re getting from a product?

In this post, Gary Lin, the CEO and Co-Founder at Explo, makes the case for sharing usage data with your customers. We discussed:

* What are the benefits of openly sharing this data?

* What are the best practices for doing so?

* What are the implications for CSMs, sales reps, and other customer-facing folks?

You can listen to the podcast or else read the lightly edited transcript of the conversation below. Let's dive in!



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisonpickens.substack.com
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Allison Pickens' PodcastBy Allison Pickens