Travel and tourism have always been about more than just places on a map. They are about connection, culture, and community. 

On this episode of Speaking of Travel, I sit down with Justin Belleme, Publisher and Partnerships Manager at RomanticAsheville.com, to explore how tourism in Western North Carolina has evolved, adapted, and thrived in the face of change. 

Justin’s journey is a story of full-circle dedication: from launching AshevilleNow.com, working with ExploreAsheville.com on its first viral campaign, running his own media company, to now leading RomanticAsheville.com full-time. 

Justin also dives into the complex challenges of short-term rentals and affordable housing, sharing thoughtful insights on creating sustainable, authentic tourism experiences. 

Whether you’re curious about Asheville or the future of travel, this episode is packed with inspiration, expertise, and a vision for tourism that truly benefits both visitors and locals.

A must listen! Only on Speaking of Travel! 

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