Trinny Woodall spent two decades as a British television star and fashion advisor in “What Not To Wear,” but she’d always harbored a love for skincare and beauty. In 2017, at 53, she launched Trinny London, a makeup and skincare company that she partially funded by selling the designer wardrobe she’d worn as a television host. The direct-to-consumer brand took off during the pandemic, thanks in part to Woodall’s candid social media presence and makeup tutorials. It is now shipping to customers in 170 countries, has retail stores in Europe, the U.K., Australia and the U.S.

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