With customers across the UK and North America, Truly SMB focuses on helping organizations become “tech fit” through incremental, outcome-driven AI adoption—especially within the Microsoft ecosystem. The conversation explores why SMBs are underserved by the channel, how Microsoft Copilot is changing day-to-day work, and why AI adoption must be an ongoing journey, not a one-time project.

This episode is ideal for MSPs, IT leaders, and SMB decision-makers looking to understand practical AI adoption, Microsoft Copilot use cases, and how service providers can guide long-term transformation.

Topics & Time Codes

00:00 – Introduction to Truly SMB Who Truly SMB serves and why SMBs are the backbone of the economy 

01:26 – Why SMBs Struggle With AI Adoption The challenges small businesses face when adopting new technology 

05:03 – What “Tech Fit” Really Means Defining tech fitness and how Truly SMB benchmarks customer readiness 

08:10 – AI Adoption Is Not One-and-Done Why continuous enablement matters more than single training sessions 

10:49 – Real-World Microsoft Copilot Adoption Story How accountability and follow-ups drive real AI usage 

13:09 – New CEO Vision for Truly SMB Tim Rooks on leadership, rebranding, and long-term strategy 

17:41 – AI Strategy for SMBs in 2026 How Truly SMB helps customers start small and see quick wins 

19:47 – Using AI Internally: “Customer Zero” How Truly SMB applies AI to its own operations 

21:45 – Microsoft Copilot vs. Public AI Tools Why Copilot is a safer, easier entry point for SMBs, according to Tim and Matt 

26:43 – Partnering With the UK’s Largest Chamber of Commerce Helping 12,000 businesses adopt AI responsibly 

28:15 – Why SMBs Are Underserved by the Channel The business case for investing in SMB-focused AI solutions 

29:58 – What’s Next for Truly SMB in 2026 AI roadmaps, customer obsession, and platform innovation 

35:03 – How to Get Started With Truly SMB Taking the free Tech Fit assessment

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.