Norton is back. And the company that saved it isn’t British — it’s Indian.

In this episode, evo India Editor Sirish Chandran and Executive Editor Aatish Mishra go deep on one of motorcycling’s most unlikely comeback stories — how TVS Motor Company acquired a bankrupt Norton, poured serious money into it, rebuilt the factory, the workforce, and the engineering, and then produced the Manx R Superbike as proof that it worked.

They cover TVS’s investment and what Norton actually did with it, how the brand was upgraded from the ground up, which Indian components are on the Manx R, styling and first ride impressions, the V4 engine history and what makes it special, performance impressions from Spain, India launch plans, motorsport ambitions, how former JLR design boss Gerry McGovern is involved, and why Norton’s revival matters to India.

This is just the beginning.

evo India is India’s leading automotive enthusiast magazine and podcast — covering cars, motorcycles, motorsport, and the culture around them.