In this podcast episode of Expert Talk with Bhavya Desai, we speak to Sunchika Pandey, the brain behind Mumbai Police’s witty and impactful Twitter Handle presence. A former journalist and founder of HAT Media, she details the stories, anecdotes, the real people behind the Khakhi and how law enforcement engages with the people—blending humour, responsibility, and quick-thinking to make important messages both relatable and effective.

Through intriguing anecdotes and insights, this conversation explores how she transformed Mumbai Police’s digital voice to reach the youth through social media.

Watch now to discover the strategy behind those viral tweets and the power of communication in shaping public trust.

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This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷

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Timestamps

00:00 - what's coming up?

00:52 - Introduction

01:47 - Bhavya x Sunchika begin

02:47 - Bhavya & Sunchika reminisce about their Masters together

05:10 - Sunchika's background, how she started working for Mumbai Police

06:40 - Litmus test for the police department's social handles

07:20 - First day, first tweet experience, getting ready

09:25 - Mumbai Police made people join Twitter!

11:10 - Toughest challenge in doing this

13:57 - Educating people about the Police department's working

16:02 - People were becoming smarter!

17:42 - Thankless service/citizens becoming more aware

19:30 - How do queries get addressed/redirected?

23:00 - How do you filter incoming messages?

26:47 - How is the outlook of the police to be on social media?

30:00 - How does the social media team handle heated situations?

35:00 - How do you work with high-profile cases online?

39:30 - Has social media improved the credibility of Mumbai Police?

44:42 - What makes Mumbai Police Twitter alive and viral?

48:30 - Discussing a drug-related campaign

50:07 - Commissioner of Police writes a tweet

50:40 - Creative process

52:00 - Pune Police’s witty reply

53:00 - Zomato delivery incident

55:00 - How do they monitor & respond?

57:20 - Ratan Tata’s passing commemorated

01:00:47 - Humanizing law enforcement agency

01:09:07 - Driving is getting harder

01:10:30 - Bhavya's incident with the Mumbai traffic police

01:13:00 - Handling cybercrime

01:19:00 - “Heropanti”

01:22:47 - Final words

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📢 Follow Sunchika Pandey:Instagram: https://www.instagram.com/policewalipublic/?hl=en

Facebook: https://www.facebook.com/sunchika.pandey

X: https://x.com/PoliceWaliPblic

LinkedIn: https://www.linkedin.com/in/sunchika-pandey-95050b25/?originalSubdomain=in

▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.