What happens when a doctor, a wellness entrepreneur, and a Bollywood actor come together to build a brand around one simple idea of making wellness enjoyable?
In this episode of Expert Talk with Bhavya Desai, we chat with Dr. Kunal Shah, Co-Founder of Bree Matcha, about his journey from healthcare to entrepreneurship and how Bree Matcha was born. Inspired by a love for authentic Japanese matcha and a desire to make mindful living more accessible, Bree Matcha has quickly become a brand that's bringing brewed energy and balance to everyday life.
Dr. Shah shares the story behind sourcing premium matcha from Kagoshima, Japan, the growing interest in wellness among Indian consumers, and why matcha is much more than just a trending beverage. We also discuss building a purpose-driven brand, the realities of entrepreneurship, and what it takes to create products that genuinely fit into people's lifestyles.
Tune in for an engaging discussion on wellness, business, and building a brand that's helping people slow down, recharge, and find balance.
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Chapters:00:00 What's coming up?
01:11 Bhavya and Kunal Begins
02:17 The Origins of Matcha: China to Japan
05:20 What Makes Matcha Different from Green Tea?
06:04 How Authentic Matcha Is Made
07:35 Storing Matcha Correctly
08:04 Handmade vs Machine-Made Matcha
08:49 The Story Behind Bree Matcha
10:13 How Sanya Malhotra Discovered Matcha
11:17 Matcha vs Coffee: Sustained Energy Explained
13:25 How Much Caffeine Does Matcha Have?
15:29 Health Benefits of Matcha
17:17 How to Identify Good Quality Matcha
20:00 The Defining Moment Behind Launching Bree Matcha
20:57 Why Matcha Became Gen Z’s Favourite Drink
23:15 Was Matcha Already Trending in India?
24:05 The Meaning Behind the Name ‘Bree Matcha’
25:34 Packaging, Branding & Consumer Experience
28:04 Building an Honest & Transparent Brand
28:35 Why Authentic Matcha Lovers Prefer Making It at Home
30:35 Matcha Business & Unit Economics
32:05 Japanese vs Chinese Matcha: What's the Difference?
33:20 What Kind of Matcha Do Cafés Actually Use?
35:00 Can Consumers Tell Authentic Matcha Apart?
36:54 Why Real Matcha Isn't Bitter
37:29 Kunal Shah's Favourite Matcha Recipes
38:54 Top 5 Matcha Drinks to Try
40:54 Live Matcha Taste Test
42:01 India's Matcha Market & Growth Potential
44:18 Why Matcha Is Exploding Globally
45:48 Can Japan Keep Up with Matcha Demand?
47:02 The Future of the Matcha Industry
47:44 Bree Matcha's Growth & Customer Numbers
49:22 Building Repeat Customers & New Products
50:05 The Future of Ready-to-Drink Matcha
51:24 Why Making Matcha Is a Ritual
53:22 Final Thoughts for Matcha Lovers
53:47 Closing Remarks
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