In this episode of Expert Talk with Bhavya Desai, Bhavya sits down with Bishal Paul, Founder – CEO of Little Monk Network and East West Studios. Together, they explore the inner workings of the Indian film industry and the evolving landscape of film marketing, distribution and revenue.
From understanding how a film is made and how major studios approach storytelling, to breaking down how producers, actors and distributors earn their share, this conversation offers a clear look at the business behind cinema. Bishal also discusses changing audience behaviour, the rise and challenges of OTT platforms, and how marketing agencies shape a film’s journey.
Tune in to learn how hits and flops are defined, what ‘100 crores’ actually means. Whether you’re a film enthusiast, a marketer, or someone fascinated by the entertainment industry’s inner workings.
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Timestamps:
00:00 - What's up coming?
01:12 - Bhavya x Bishhal begins
02:36 – Bollywood marketing agency
05:30 – How does a film is made
09:59 – Dharma YRF making films
13:59 – How producers make money
15:59 – How SRK makes money
17:49 – How film profits work
19:19 – Distribution networks
20:49 – How film revenue is calculated North vs South
22:39 – What 100 crores film earning means
23:49 – Hit Flop
25:49 – Are people going to theatres?
28:49 – Money spent on film promotions
32:34 – How marketing agencies step in
35:47 – How to land a client
40:15 – How a film is promoted
42:49 – Are actors difficult?
45:43 – Karthik Aryan fired his PR?
48:59 – Viral marketing
50:49 – Brand vs film promotion
53:24 – Is South better than Bollywood?
56:24 – Bahubali, Kantara, Pushpa, Saiyyara
58:12 – Saiyyara paid vs real marketing
01:03:13 – Farah Khan won't return to making films
01:05:28 – How can you reach an actor
01:09:13 – Successful marketing strategies
01:11:15 – How RRR won an Oscar
01:12:00 – Small film promotion
01:15:53 – Why OTT pays less now
01:18:13 – OTT is struggling
01:20:35 – Final words
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▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.