In this episode of Expert Talk with Bhavya Desai, we sit down with Rakshit Jagadale, Managing Director of Amrut Distilleries to discuss Amrut’s journey in pioneering Indian Single Malts globally.
From Amrut’s first-ever whisky to how the Indian subcontinent’s climate plays a crucial role in aging alcohol. From Rakshit fascinating insights on what makes Indian whisky stand out, to his advise on launching your own alcohol brand, this podcast is for you.
Tune in as we uncover the challenges, opportunities, and future of India’s Alcobev industry!
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Timestamps
00:00 - What’s upcoming
00:55 - About Amrut & Rakshit Jagdale
03:21 - Bhavya x Rakshit begins
05:28 - Amrut's Single Malt pivotal point
06:24 - First Brandy Blending
07:35 - Amrut's distillery far from the city center
09:15 - Rakshit's MBA journey
12:05 - Amrut launched at Glasgow
12:57 - Did Amrut ever sell in bulk?
13:54 - Broader vision/long term plan
15:59 - Continuing his father's legacy
16:38 - First batches of single malt arriving in New Castle
17:59 - Maturation period of first batch
19:08 - Amrut's best product
20:10 - Why Amrut Fusion is special
20:38 - Jim Murray giving Amrut 97/100
21:30 - Amrut's evolution since 1948
23:00 - Change in blending process
25:40 - Amrut’s Angel share
26:55 - Amrut loses more water than spirit
29:19 - Who is Amrut's consumer?
30:55 - Is releasing small batches a strategy?
32:54 - Will Amrut MAKE more alcohol?
34:00 - Is Amrut open to investment?
35:20 - Will Amrut look for an investor or partner?
36:30 - Thoughts about IPO
37:36 - International & national business %
38:15 - luxury products %
39:02 - Amrut’s range of products
40:03 - Amrut's "The Expedition" blend
41:19 - Allocation & price of The Expedition
41:59 - Highest selling areas for Amrut
42:55 - Turnover, net sales, projections, EBIDTA
44:44 - MRP, excise duties, etc
45:42 - Indian SMs more expensive than Scottish/American
47:58 - Japanese whiskeys
48:51 - Premium alcohol preferred by younger people
49:52 - How has Indian SM category evolved
51:41 - Increasing competition
52:21 - Will Amrut export in bulk again?
53:37 - Excise, pain points, scope of improvement
55:05 - Govt open to perspectives
55:58 - Amrut’s Unit Economics & tax
01:00:10 - Is alcobev profitable? Recommended?
01:00:32 - Investment into alcobev
01:02:53 - Products other than whiskey one can enter today
01:04:09 - 3 lessons learnt in the industry
01:05:02 - fondest memory with his father
01:05:40 - lessons learnt from his father
01:08:15 - What mark you'd like to leave on Amrut
01:09:16 - How important is family in a family business
01:10:30 - Future of this business
01:11:53 - Near term and long term objectives
01:12:32 - Final words
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▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways.