When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.

In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.

We dig into:

• How Little Blue Cart went viral (without a PR team)
• The power of building a brand around your beliefs
• Why staying true to your mission matters more than growth
• Lessons in partnership, perseverance, and purpose

This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.