If you’re an online retailer who’s had success selling to customers in the UK you will be interested to know there’s a way to easily export to 40 additional markets through an online marketplace called Fruugo.

So if you’re finding the increased cost of paid search traffic in the UK is eating into your margins or you're just looking for new growth opportunities you’ll be interested in this episode of Midlands Export.

My name is David James and I got the chance to talk to Håkan Thyr, Chief Revenue Officer at Fruugo, at the Department for International Trade’s Go Global event in February this year.

Håkan explained that although in Britain we’ve got used to buying from UK based marketplaces like Amazon.co.uk with goods coming from warehouses in our own country. In lots of other countries, including many European nations, online shoppers habitually buy from suppliers based across a border - hence the term cross border e-commerce.

For instance 75% of all online orders in the Middle East are cross border - which means huge opportunities for British e-commerce retailers. And as you’ll hear in this episode Fruugo make it super easy to turn this opportunity into increased revenue.

For more great advice on exporting by e-commerce and digital trade visit Great.Gov.UK and click on the ‘Contact an International Trade Advisor’ link which is on the front page.