We had a great time with United Selections on The Bloom Show for an exclusive conversation on customer leadership in the floral industry! 

This episode featured:
🌱 Jelle Posthumus – CEO, United Selections
🌱 Sandra Espinel – Sales & Marketing Representative, United Selections (Colombia)

In this episode, we explored:
🔹 How United Selections puts customers first in breeding, sales, and partnerships
🔹 The role of culture and collaboration in driving innovation and growth
🔹 How a customer-centric approach can create a competitive advantage in the floral industry

From floral industry supply chain trends to client-centric strategies for rose breeders, this discussion was packed with insights you don’t want to miss!

📅 Check out this insightful episode and subscribe to The Bloom Show for all things floral innovation, highlights, and updates!

🎧 Remember, you can catch the episode on Buzzsprout and Spotify through The Bloom Show podcast: https://thebloomshow.buzzsprout.com/share 

This episode of The Bloom Show was sponsored by United Selections.

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