The Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year Award

How do you turn a birthday giveaway into an award-winning floral marketing campaign?

In this special episode of The Bloom Show, Holly Haveman of Kennedy’s Flowers & Gifts will share how a simple act of generosity grew into a full-blown marketing engine—earning them the SAF Marketer of the Year Award at the 140th Annual SAF Convention in Scottsdale.

Holly will walk us through the origin of their refillable vase program, how it evolved into branded experiences like Magic Vase and Scatter Joy, and the operational know-how that helped them track over 11,000 refills and generate $182K in additional revenue.

We’ll also explore how in-store coupons, smart inventory moves, and emotional customer connection turned this into more than a program—it became a brand-defining strategy.

🌸 Whether you’re a floral retailer, marketer, or love hearing great business ideas in action, this episode is packed with insights you can apply.

📅 Premieres: October 21, 2025, at 1 PM EST
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🎥 Produced by New Bloom Media—supporting innovation, collaboration, and growth in the floral industry.

Chapters: 

Join Host Sahid Nahim and Correspondent Joe Don Zetzsche as they bring you inside this year’s edition of Delishow — an event rooted in heritage, community, and innovation.

📍 Location: La Ceja, Antioquia – Colombia
📅 Dates: August 25–29, 2025

About Delishow 2025: DeliRoots
This year’s theme, DeliRoots, is a celebration of origin, journey, and essence. Before anything blooms, it must grow from within. From the hidden, earthy world beneath us comes the spiral force that brings flowers and stories to life. Delishow 2025 invites the floral community to reconnect, celebrate what grounds us, and honor the path we’ve walked together.

Whether you’re in Colombia or tuning in from across the globe, this episode captures the energy, collaboration, and inspiration that make Delishow one of the floral industry’s most meaningful gatherings.

🔔 Subscribe to our channel and hit the bell icon so you never miss more event coverage, booth interviews, and floral industry insights.

#TheBloomShow #Delishow2025 #Deliflor #DeliRoots #BloomTogether #Floriculture #FloralIndustry #NewBloomMedia

Enjoy this special two-part episode of The Bloom Show, featuring two of the most respected voices in the floral industry.

🔴 Part 1 | 1:00 PM EST:
 We sat down with Red Kennicott, Chairman of Kennicott Brothers Company, for an honest conversation about industry-wide floral promotion efforts, the future of the Floral Board, and why he led his company to become an ESOP (Employee Stock Ownership Plan). With over six decades of leadership, Red shared insights on legacy, company culture, and the passion that continues to drive his support for the industry.

🔴 Part 2 | 1:30 PM EST:
We connected with Williee Armellini, owner of Flowersandcents.com, a floral veteran born into flower transportation, as he walked us through his memoir “Flowers Come From Where.” This segment offers a heartfelt reflection on the floral industry's roots, distribution, and the creative spirit behind his journey.

📢 Don’t miss this heartfelt, educational, and thought-provoking episode with two icons of the floral world.

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🌸 This episode is produced by New Bloom Media.

The floral industry is evolving fast—and The Bloom Show is here to keep you ahead of the curve.

We kicked off our exclusive monthly correspondent series featuring Joe Don Zetzsche—airing every 2nd Friday of the month at 1:00 PM EST.

With decades of experience leading mass market floral programs and a passion for emerging technology and AI innovation, Joe Don brought a unique perspective on the trends and tools shaping the future of floral—from production to point of sale.

Each Month, Joe Don Covers:
✅ The latest floral tech and AI innovations
✅ Insights from a mass market perspective
✅ Trends influencing buyers, retailers, and suppliers
✅ Practical strategies to help your business thrive in a changing marketplace

📅 Upcoming Correspondent Episodes:
• September 12, 2025
• October 10, 2025
• November 14, 2025
• December 12, 2025

Make it part of your monthly routine—just 10 minutes, every 2nd Friday, to stay informed and ahead of the curve.

🔔 Subscribe to The Bloom Show on YouTube and hit the bell so you never miss an episode.
🌸 This episode was brought to you by New Bloom Media.

What makes a flower shop truly profitable? In this special Bloom Show Takeover, floral industry expert Tim Huckabee of The Profitable Florist revealed the top strategies used by the most successful flower shops around the world.

Drawing from decades of hands-on experience and his work with over 7,000 florists since 1997, Tim walked viewers through proven practices that increase sales, enhance customer experience, and improve operations—no fluff, just what works.

Whether you’re just starting or ready to take your business to the next level, this episode spotlighted what it takes to run a flower shop that’s both meaningful and profitable.

🔔 Subscribe to The Bloom Show by New Bloom Media to catch more insightful episodes.
🌸 This episode was produced by New Bloom Media

Joe Don Zetzsche is back—and he’s entering a bold new chapter.

In this standout episode of The Bloom Show, host Sahid Nahim sat down with the former H-E-B floral executive to explore what’s ahead for the industry and for Joe Don himself, as he officially joins New Bloom Media as a regular correspondent and columnist.

🎙️ In this episode, we covered:
✅ The top consumer trends reshaping floral retail
✅ How floral companies can stay relevant in a shifting market
✅ The technologies set to transform the next decade of floral
✅ The vision behind Joe Don’s new venture
✅ What he hopes to bring to the industry as New Bloom Media’s correspondent

Whether you're an industry veteran or an emerging voice, this conversation offers insight, inspiration, and a fresh look at where floral is headed next.

🔔 Subscribe to The Bloom Show on YouTube and tap the bell to catch every new episode.
🌸 This episode was produced by New Bloom Media, powered by New Bloom Solutions.

🌸 Ever wonder where your flowers really come from—and what stories they carry?

This Deep Dive discussion, sparked by an episode of The Bloom Show with Andrés Castellanos of Procolombia, goes beyond the bouquet. We talked about Colombia’s global floral footprint, industry impact, and the human connections behind every stem.

It’s not just a recap—it’s a reflection on florals, economics, and meaning. 💬

⚠️ This reaction podcast was AI-generated as a creative storytelling experiment. Content was based on The Bloom Show and industry sources. For full context, we recommend tuning in to the original episode.

#TheBloomShow #NewBloomMedia #BloomTogether #ColombianFlowers #FloralDiscussion #B2BFlorals #ProColombia #FloralLogistics #FloralEconomy #Floriculture #GlobalTrade #AIContent