The Bloom Show

What do tariffs, policy, and labor have in common? 

They’re reshaping the floral industry, and we dived into it. 

On Wednesday, April 9, at 9:00 AM EST, Sahid Nahim welcomed Rebeckah Adcock, VP of U.S. Government Relations, and John Hollay, Director of Workforce Labor at the International Fresh Produce Association (IFPA), for a critical episode of the Blooming News Alert series.

This episode will cover:
 🧾 IFPA’s stance on the proposed U.S. flower import tariffs
 🏛️ Current advocacy efforts to protect the floral supply chain
 👷 Labor challenges impacting growers, bouquet makers, and mass market suppliers
 🛠️ Actionable advice for floral professionals navigating policy and workforce shifts

If you're a grower, importer, supplier, or part of a floral HR or operations team, this episode was tailored for you.

🔔 Watch the full episode now, and stay tuned for more crucial insights in the Blooming News Alert series.

This episode is produced by New Bloom Media and powered by New Bloom Solutions.

#FlowerTariffs #IFPA #FloralPolicy #FloralLabor #TheBloomShow #RebeckahAdcock #JohnHollay #FloralIndustryNews #FloralSupplyChain #BloomingNewsAlert #FreshCutFlowers #WorkforcePolicy #FloralAdvocacy #b2bfloral 

Chapters:

00:00 - Show Introduction and Special Tariff Series
00:13 - Series Focus and IFPA Guest Introductions
02:33 - Roles and Impacts at IFPA
04:51 - IFPA's Stance on U.S. Flower Tariffs
10:50 - Labor Issues and Tariff Effects
14:19 - Challenges for U.S. Growers
17:00 - Tariff Impact on Trade and Costs
20:08 - IFPA Advocacy for Labor Policy
23:18 - Advice for Floral Companies
26:29 - IFPA Tariff Resources for Members

In this episode of The Bloom Show, Augusto Solano, Executive President of @asocolflores, joined host Sahid Nahim to unpack the implications of the proposed 10% U.S. flower import tariff — and what it means for Colombian growers and the global floral supply chain.

As part of our Blooming News Alert series, Augusto offered expert insight into how Colombian farms are adapting, the role of Asocolflores in guiding the industry response, and what stakeholders across North America should anticipate moving forward.

Key takeaways from this episode:
✅ How the 10% tariff could impact Colombian flower exports
✅ The strategic response from Asocolflores and Colombian farms
✅ Potential ripple effects on pricing, logistics, and U.S. floral supply
✅ Why cross-industry collaboration is more important than ever

If you're in the B2B floral space — grower, wholesaler, retailer, or distributor — this conversation provides the context and clarity needed to navigate these changes with confidence.

📺 Watch now and stay ahead of the curve.
🔔 Don’t forget to subscribe to The Bloom Show and hit the bell to catch every episode of our Blooming News Alert series.

This episode is produced by New Bloom Media through New Bloom Solutions. 

#FlowerTariffs #ColombianFlowers #Asocolflores #AugustoSolano #FloralIndustryNews #FloralSupplyChain #TheBloomShow #BloomingNewsAlert #FloralImports #B2BFloral #FreshCutFlowers #FloralProfessionals #FlowerExports #NewBloomMedia #NewBloomSolutions

In this timely episode of The Bloom Show, Eduardo Letort, President of Expoflores and Hoja Verde, joins host Sahid Nahim to dive into the impact of proposed U.S. flower tariffs on Ecuadorian flower growers and the broader floral industry.

As part of The Blooming News Alert series, Eduardo offers an insightful look into what the potential 18% tariff could mean for flower pricing, supply chains, export volumes, and global competition. 

This episode is a must-watch for anyone in the B2B floral industry — whether you're an importer, wholesaler, supermarket buyer, or flower farm — to understand how these tariffs might affect your sourcing, partnerships, and planning in 2025.

Key Topics Covered:

📍How flower tariffs will affect Ecuadorian floral exports
📍Expoflores’ strategy in navigating tariff pressures
📍Market shifts and supply chain adjustments for U.S. buyers
📍How the global floral community can stay united and collaborate

Tune in as we bring you the latest insights in our Blooming News Alert series. Don’t forget to subscribe to The Bloom Show and click the alert bell to stay informed on the latest floral industry updates.

Brought to you by New Bloom Media through New Bloom Solutions

#FlowerTariffs #EcuadorFlowers #FloralExportTariffs #FloralIndustryNews #TheBloomShow #Expoflores #EduardoLetort #B2BFloral #FlowerImports #FloralSupplyChain #BloomingNewsAlert #FreshCutFlowers #FlowerTariffs2025

The Blooming News Alert series has officially kicked off! In this episode of The Bloom Show, industry expert Joe Don Zetzsche talked about the potential impacts of U.S. flower import tariffs on supermarket floral departments, pricing, and sourcing strategies for 2025.

As the floral industry braces for possible changes, Joe Don shared valuable insights, including:

✅ How flower tariffs could reshape bouquet construction and price points
✅ Potential shifts in supermarket sourcing strategies and what they mean for the floral industry
✅ The importance of collaboration across the floral supply chain
✅ Key steps that growers, distributors, and retail buyers can take to stay ahead of these changes

This episode is a must-watch for anyone in the floral business, whether you’re a floral buyer, importer, distributor, or grower. It’s packed with insights that will shape your understanding of the floral market in the years ahead.

🔔 Subscribe to The Bloom Show and hit the alert bell to stay updated on future episodes of our Blooming News Alert series, bringing you insights on how these changes are impacting the entire floral supply chain. 

Produced by New Bloom Media through New Bloom Solutions

#FlowerTariffs #FloralIndustryTariffs #TheBloomShow #BloomingNewsAlert #FloralSupplyChain #FreshCutFlowers #FloralIndustryNews #B2BFloral #FlowerImports #FloralWholesalers #SupermarketFlowers #RetailFloralBuying #JoeDon #FlowerTariffs2025

We had a great time with United Selections on The Bloom Show for an exclusive conversation on customer leadership in the floral industry! 

This episode featured:
🌱 Jelle Posthumus – CEO, United Selections
🌱 Sandra Espinel – Sales & Marketing Representative, United Selections (Colombia)

In this episode, we explored:
🔹 How United Selections puts customers first in breeding, sales, and partnerships
🔹 The role of culture and collaboration in driving innovation and growth
🔹 How a customer-centric approach can create a competitive advantage in the floral industry

From floral industry supply chain trends to client-centric strategies for rose breeders, this discussion was packed with insights you don’t want to miss!

📅 Check out this insightful episode and subscribe to The Bloom Show for all things floral innovation, highlights, and updates!

🎧 Remember, you can catch the episode on Buzzsprout and Spotify through The Bloom Show podcast: https://thebloomshow.buzzsprout.com/share 

This episode of The Bloom Show was sponsored by United Selections.

#UnitedSelections #CustomerLeadership #FloralIndustry #RoseBreeders #FloralInnovation #CustomerCentricLeadership #FloralBusiness #FloralSupplyChain #FlowerBreeding #FloralIndustryTrends #SustainableFloristry

We had an incredible episode for The 5th Annual Bloom Show Women's Day Round Table, a tradition we've proudly continued since 2021.🌿💪

Three  influential women in the floral industry joined us for an insightful roundtable discussion:

💐 Kate Penn – CEO, Society of American Florists (SAF)
💐 Dr. Melinda J. Knuth – Assistant Professor of Horticultural Science, North Carolina State University
💐Carmen Lucia Marquez Hernandez – Marketing Manager at Ball SB, a division of Ball Horticulture Co.

Kate Penn has led the Society of American Florists (SAF) as CEO since 2017, driving industry advocacy, education, and community-building.

Dr. Melinda Knuth focuses on consumer and market research, helping the horticulture industry understand plant-buying behaviors and trends.

Carmen Lucia Marquez Hernandez, Marketing Manager at Ball SB, brings a fresh, consumer-focused approach to new flower introduction helping grow the love of flowers and the industry.
 
Don't miss this chance to hear their stories, insights, and expert advice!

🔔 Subscribe to The Bloom Show for all the top floral industry highlights, trends, innovations, and more!

We were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨

The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, special occasions, and everyday floral designs.

Watch this insightful conversation on floral innovation and the future of roses! Subscribe to The Bloom Show for all floral industry highlights, updates, trends, and more!💐

#BornFreeRose #BornFreeRoseVariety #RosesForValentinesDay #FloralInnovation #ValentinesDayFlowers #FloristLife #FlowerIndustry #CutRoses #FloralDesign #TheBloomShow #DeRuiter


Topics:
0:00 - [Intro & Welcome] - Opening music and introduction to The Bloom Show
0:35 - [Introducing the Featured Rose: Born Free] - Overview of the special topic of the episode
1:28 - [Guest Introduction: Juan Jose Kovo] - Welcoming the guest from De Ruiter
5:12 - [What Distributors & Bouquet Makers Are Saying] - Key takeaways from meetings with industry experts
6:27 - [Born Free's Market Journey] - How the rose is being promoted and adopted
7:30 - [Performance During Valentine’s Season] - The rose’s reliability for growers
8:02 - [Advantages for Distributors & Bouquet Makers] - Benefits of easy handling, packing, and longevity
10:01 - [Why Florists Should Consider Born Free] - Key selling points for florists and wholesalers
12:32 - [How This Rose Saves Time] - Minimal foliage removal, handling benefits, and safety features
16:00 - [Why Supermarkets Love Born Free] - Perfect size, color, and lasting freshness
17:02 - [Showcasing the Rose in Action] - Video demonstration of Born Free in production
19:30 - [Industry Expert Feedback] - Insights from floral designers using Born Free
21:40 - [Clarification on Availability] - Who can access the rose and how
22:23 - [Closing Remarks] - Summary and encouragement to try Born Free
23:42 - [Bloom Together Event Announcement] - Promoting the upcoming networking event

The Future of Perishable Cargo: Exclusive Insights with Santiago Gómez de la Torre

🌟 In this exciting episode, host Sahid welcomed industry visionary Santiago Gómez de la Torre to The Bloom Show for a thought-provoking conversation, on Tuesday, 11th Feb, 2025.

With nearly two decades of experience in aviation, logistics, and corporate leadership, Santiago has transformed the industry through groundbreaking innovations and strategic leadership. As President and CCO of Airglades International Airport, he’s pioneering new standards in revenue growth, automation, and sustainability.

💡 What we discussed:
🟢 Opportunities within the logistics chain
🟢 How to stay innovative in a fast-paced industry
🟢 The unique approach of Airglades International Airport
🟢 Airglades’ role in environmental sustainability in logistics and innovation
🟢 Exciting partnership opportunities

Watch this episode to learn from an industry leader driving change in perishable logistics! Subscribe to The Bloom Show today for more inspiring conversations, floral industry news, and insights.



#TheBloomShow #NewBloomSolutions #PerishableCargo #LogisticsInnovation #AirgladesAirport #FloralIndustryLeadership #sustainabilityinlogistics

Topics:

0:00 - [Intro & Guest Introduction] - Welcoming Santiago Gomez de la Torre, President of Airglades
1:50 - [What is Airglades?] - Overview of its role in floral and perishable logistics
9:10 - [How Airglades is Different from Miami Airport] - Efficiency, automation, and cold chain benefits
15:39 - [Cost Savings & Industry Benefits] - How Airglades reduces costs and improves logistics
22:47 - [Current Status & Next Steps] - Project updates and what’s coming next
29:42 - [How to Get Involved] - Partnership opportunities and ways businesses can benefit