In this episode, Adam Howatson, CEO of LogiSense and author of The Usage Economy, joins Pete Morelli and Tracy Dent to explore how usage-based pricing is helping companies future-proof their business models and win in markets where expectations are shifting fast.

We discuss:

• Why flat-rate subscriptions are losing their edge
• How to align pricing with real customer usage and value
• Common pitfalls in transitioning to usage-based pricing and how to avoid them
• How usage-based pricing is giving CEOs a smarter path to monetization and deeper,  more profitable customer relationships

Adam Howatson is the CEO of LogiSense, a leading provider of subscription-based billing and real-time usage rating solutions. He is a champion of the usage economy, a mix of subscription-based and usage-based billing models that provide businesses the agility they need to charge for any triggered event in the connected world. 

Learn more at www.logisense.com

CHAPTERS

00:00 Introductions

03:31 Why old models are failing

06:22 How usage-based pricing aligns with customer value

08:46 How to work your way up to adopting usage-based models

17:18 Company and consumer benefits of innovating with usage pricing 

25:31 Building customer lifetime value through usage pricing

28:23 Leveraging for upselling and expanding revenue streams

30:36 Positive impact on sales cycles and pricing power 

34:15 The 5 pricing archetypes to build from

39:33 Advice for CEOs exploring usage pricing