In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Robbie Morrison, CEO of Velosio, to discuss how Velosio helps mid-market businesses navigate digital transformation, cloud migration, and AI adoption - especially during economically unstable times. Robbie dives into how Velosio partners with ISVs, their focus on industry-specific solutions (like horticulture!), and why targeting the C-level is key to tech adoption. 

🔹 Key Topics Covered: 

✔️ Velosio’s role in mid-market digital transformation 

✔️ The surprising role of IT in modern horticulture 🌱 

✔️ How CFOs & CROs drive cloud and AI adoption 

✔️ Helping businesses navigate economic disruption 

✔️ Success stories & the future of AI in business 

📌 Timestamps: 

00:00 - Intro: Meet Robbie Morrison & Velosio 

01:50 - What does Velosio do? 

02:50 - Who are Velosio’s customers & key verticals? 

04:00 - Why horticulture is a surprisingly high-tech industry 

06:30 - The importance of working directly with CFOs & CROs 

09:30 - Velosio's vendor partners and cloud-first approach and solutions 

12:00 - Cloud migration: Choosing the right path for businesses 

14:15 - Economic challenges & how real-time data helps companies adapt 

18:50 - Working with independent software vendors (ISVs) 

25:00 - AI & data readiness: The next big shift in IT 

28:30 - A customer success story: Breaking down data silos 

31:00 - Vendor partner and solution shoutouts 

32:30 - Why businesses should consider Velosio as a partner

Learn more about Velosio at www.velosio.com 

A new episode of Channel Insider: Partner POV is released every other Thursday. 

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at [email protected]

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. 

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.