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Your phone rings. The screen shows an unknown number or “spam likely.” Do you pick up, or do you protect yourself and ignore it? That split-second decision has become the default for millions of people, and it’s crushing legitimate communication from banks, healthcare providers, insurers, and service teams that genuinely need to reach customers.

From the Enterprise Connect show floor, we talk with Nick Moss from TransUnion’s communications product team about how the voice channel lost trust and how to earn it back. We get into verified caller identity, branded caller ID, and the real-world impact of call authentication built on STIR/SHAKEN principles. The conversation breaks down why spoofing is so easy, what it takes to vet enterprises, and how carriers can help deliver clear identity at scale so a legitimate call looks legitimate when it matters most.

We also explore practical outcomes across industries: fewer missed pharmacy and provider calls, faster resolution for financial services alerts, and stronger defenses against fraudsters who target contact centers as well as consumers. If you care about robocalls, phone spoofing, call labeling, and the future of trusted telephony, this one connects the dots with concrete examples and a clear direction forward.

If you find this helpful, subscribe, share it with someone fighting “spam likely” fatigue, and leave a review with your biggest question about trusted calling and caller ID verification.

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