Episode Topic:

In this episode of Pay Pod, host Kevin Rosenquist sits down with Eitan Koter, founder of Vimmi, to discuss the future of e-commerce through the lens of video. Eitan shares how Vimmi has transformed the way businesses engage with their customers by creating shoppable video experiences. From live shopping events to seamless integration with social platforms like TikTok, Eitan dives into how video is revolutionizing the digital commerce landscape. As the use of video becomes essential in driving sales and boosting brand loyalty, this episode uncovers the strategies businesses need to stay ahead in the evolving e-commerce space.

The conversation covers how video is poised to take over e-commerce and why it’s becoming a must-have tool for brands. With insights on AI, short-form videos, and live shopping, this episode is packed with actionable takeaways for marketers looking to harness the power of video in the digital age.

Lessons You’ll Learn

In this episode, you'll learn how video is reshaping the world of e-commerce and why it’s key to driving customer engagement and loyalty. Eitan explains how shoppable videos increase conversions by allowing customers to interact with products directly within the video. He also discusses the importance of authenticity, especially during live shopping events, and why having the right host can make or break an event.

You'll also gain insights into how AI is simplifying video content creation, making it more accessible for brands of all sizes. From enhancing customer support with video to leveraging platforms like TikTok and Instagram for social commerce, this episode provides valuable lessons on how to effectively integrate video into your marketing strategy.

About Our Guest

Eitan Koter is the founder of Vimmi, a cutting-edge platform that helps businesses create shoppable video experiences. With over a decade of experience in video technology, Eitan has been at the forefront of the video e-commerce revolution. He recognized early on the potential of video in driving engagement and sales and has since helped numerous brands connect with their audiences through interactive video content.

Vimmi’s platform has been a game-changer for brands looking to leverage video in their marketing and sales strategies. Eitan’s deep knowledge of video technology, combined with his innovative approach to e-commerce, makes him a thought leader in the industry. His vision for the future of e-commerce is rooted in the belief that video will continue to drive customer interactions and fuel the growth of online retail.

Topics Covered

This episode covers a wide range of topics related to video in e-commerce. Eitan and Kevin explore how video is becoming a central part of social commerce, particularly on platforms like TikTok and Instagram. They discuss the rise of live shopping events and how brands can use these events to build loyalty and drive sales. The importance of authenticity in video content, especially in live streams, is also highlighted, as is the role of AI in streamlining video creation.

The conversation also touches on generational trends, revealing how Millennials and Gen X dominate video-based e-commerce spending. Eitan shares insights on how shoppable videos are transforming consumer behavior, the future of live shopping, and why video is a must-have tool for marketers today.