Learn how to leverage virtual assistants to unlock real revenue & escape the founder's trap.

Virtual assistants are one of the most underestimated growth levers available to founders today, and in this episode, I sit down with Brad Stevens to break down exactly how to use them strategically alongside AI to multiply your output, free up your highest-value time, and generate a return on investment that most founders never thought possible from an assistant.

Brad Stevens is the Founder and CEO of Outsource Access, an offshore virtual services firm he scaled to 500 employees in just 4.5 years, ranked #326 on the Inc 5000, and the only outsourcing company to win both the 2023 and 2024 Real Leaders Impact Award. A Wharton graduate, Harvard Business School executive education alumnus, and TEDx speaker with over 230,000 views, Brad has built multiple businesses with distribution across 18 countries and advises founders globally on scaling, automation, and building high-performance virtual teams.

KEY TAKEAWAYS:

• Virtual assistants are not an expense but a strategic investment with a minimum 5-to-1 ROI target within the first 60 days.
• The fastest path to scale combines AI plus a human assistant plus a proven framework, outperforming any single approach on its own.
• Using a two-question exercise with your team surfaces hidden constraint points and unlocks hours of misdirected effort across every department.
• Hiring an assistant who is smarter than you at being an assistant is the key to getting results most founders never experience.
• LinkedIn is one of the most powerful and underutilized lead generation tools for B2B founders, and a virtual assistant can help you squeeze every opportunity out of it.
• Reverse prompting your assistant by sharing the goal and asking how they can help consistently produces better and faster results than prescribing every step.
• The founder's trap deepens when you stay buried in tasks inside your zone of competence rather than operating in your zone of genius where you deliver the most value.
• Consistency and genuine market relevance are the two non-negotiables for building the kind of top-of-mind awareness that converts cold contacts into high-value clients.

Connect with Brad Stevens:

• Website: outsourceaccess.com
• LinkedIn: Brad Stevens 44
• Email: [email protected] (put "profits" in the subject line

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

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