We're thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Consumers are super savvy nowadays. They don't want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week's guest keeps that front of mind.

Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.

She explains Vista's recipe for marketing to marketers, how they keep things human, authentic and relatable and how they've been using ChatGPT.

Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.

In This Episode:

• 0:00 – Introduction

• 5:06 – What does Vista Social do?

• 9:11 – TikTok as a search engine

• 9:50 – Getting in the trenches with clients

• 11:16 – Being on camera

• 13:20 – Finding the right voice

• 14:56 – Using ChatGPT

• 25:08 – Staying authentic and human with AI

• 29:06 – Discussing mental health on social

• 32:44 – Measuring success/decisions on channels

• 34:15 – Where to follow Vista Social and Brittany

• 35:03 – Final two

• 37:22 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Vista Social

• Vista Social on Twitter

• Vista Social on Instagram

• Vista Social on TikTok

• Follow Brittany on LinkedIn

• Follow Brittany on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.