Bijan Malaklou, who leads social and creative services at Vuja Dé Digital, represents the evolution of performance media agencies that are embracing TikTok's unique discovery-commerce engine. As a performance media company enabling expected growth in unexpected ways, Vuja Dé Digital recognized TikTok's ability to connect with audiences more authentically than other platforms.

In this episode, Bijan explains how TikTok's contextual environment enables real-time trend participation that doesn't exist on other platforms. He shares their evolution from traditional campaign metrics to holistic business outcome measurement, and discusses how Tiktok’s automation tools have transformed the agency's role from campaign management to strategic partnership focused on overall client growth.

What You'll Learn in This Episode:

• How Vuja Dé Digital leverages TikTok's discovery-commerce fusion to reduce customer journeys from 12 steps to 2-3 steps
• The strategy of approaching audiences as cultural insiders through trend-based, contextually relevant content creation
• Why 96% of TikTok's influence goes unaccounted for in traditional attribution tools and how to measure true business impact
• How to validate creator partnerships based on business outcomes rather than just organic reach metrics
• The evolution of agency value from hands-on campaign management to strategic business outcome achievement in the automation era

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.