From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business.

Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They sold out of inventory in under an hour, an "aha moment" that confirmed TikTok’s power to drive real-time demand.

Over time, their approach evolved from purely organic to layering in creators and paid campaigns. Still, TikTok remained the heartbeat of their brand, where culture, authenticity, and community came together.

That momentum spilled beyond the platform. They began to see halo effects on Amazon and in retail. More importantly, TikTok became a proof point in conversations with major retailers like Target and Walmart, helping them show up as a digitally native brand with real community traction.

For Waterboy, TikTok wasn’t just a marketing channel, it was the launchpad for everything that followed.

What You’ll Learn in This Episode:

• How Waterboy built a community of loyal followers before ever launching their product
• The “aha moment” when their pre-sale sold out in just one hour thanks to TikTok-driven demand
• How their TikTok-first strategy evolved from organic to paid to creator-powered storytelling
• The ripple effect of TikTok success across Amazon and retail
• How their presence on TikTok helped them unlock retail partnerships with major stores like Target and Walmart
• Why authenticity and community-first content remain central to their brand’s DNA

—

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.