Running a profitable electrical business isn’t luck — it’s systems. In this episode, Ben and James break down exactly how we win work, keep customers coming back, price jobs without apologising, and present like pros on every visit.You’ll learn:Simple ways to turn one job into three (repeat work & referrals)What to say when a customer says “that’s expensive”Pricing logic vs. “day rate thinking”Presentation that sells: uniforms, shoe covers, mats, tidy workspaceCommunication that builds trust (ETAs, tracking, updates)Why punctuality + cleanup = instant 5-star reviewsDealing with “the last guy messed it up” jobsTools and workflows that save time (job management apps, end-of-job walk-throughs)Training apprentices the right wayWhen to say no, and how to protect your marginsIf you’re a UK electrician (domestic, commercial, AV/media walls), this chat is for you. Steal the scripts, the systems, and the small touches that make customers rave about you.