In this episode of The Experience Is Personal, Mark takes you behind the scenes of a premium, high-volume personalisation experience delivered at the 2024 Sydney Marathon.
With just two calligraphers on-site, we hand-lettered over 400 personalised posters featuring race finish times — creating a continuous stream of engagement and unforgettable take-home moments for event attendees.
Tune in to learn how to scale quality at speed, what it takes to sustain attention at major public events, and why thoughtful personalisation still wins hearts in a crowded space.
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