In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags elevated a premium product and created meaningful customer connections.

Twelve calligraphers hand-lettered tags designed by the client, while branded tables, banners, and displays enhanced the visual appeal of the activation. Guests could choose personalised tags or select from generic options, ensuring every shopper left with a thoughtful touch that reinforced the brand’s luxury positioning.

Tune in to discover how high-touch, on-site personalisation can enhance engagement, strengthen brand perception, and create memorable, emotional experiences for customers—no matter the location.

🎧 Download our free Event Bundle: kimlligraphy.au/free-event-bundle-kimlligraphy