Hello! This is Multifamily Off the Cuff Episode # 9. Thank you for stopping by!

We did something a little different today. We decided to share how we were able to identify our WHY when we first started our company. So, our guest today is Fernando Ramos. 

Fernando shared the particular moment when we discovered the real purpose behind Pristine Concepts Inc.

• How was the planning structured before opening the company?
• Were you clear about your why before starting providing services or did you discover it later on?
• Why the why is so important in the succeed of any company?
• Why is it so important to be open minded around the initial planning of a business or idea?
• How our why influenced us to go beyond our initial financial forecast?
• Why is it so important to respect the core value of your why even when it is not convenient? 

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