In this episode of The Experience Is Personal, Mark takes you behind the scenes of a Sydney Australian Fashion Week activation, where high-quality on-site engraving turned metal cups into personalised keepsakes that delighted attendees.

Three calligraphers hand-engraved each cup while an appealing branded station created a visually striking and interactive experience. Guests could watch the engraving live, engage with the team, and leave with a tangible, premium memento that reinforced the brand’s identity.

Tune in to discover how thoughtful, high-touch personalisation can elevate engagement, strengthen brand perception, and create memorable, emotional connections with attendees—even in a fast-paced, high-profile environment.

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