How We Get Around

Lyft declared a  commitment to reach 100% electric vehicles on their platform by 2030. Is it feasible? Financially sustainable?

The economy needs profitable mobility businesses. Otherwise, we’re all just engaging in academic and philosophical exercises. 

Will Lyft have a fully-electric fleet by the year 2030? I hope so. 

But I hope it happens because the market demands it, not because big corporates engineer laws and policies that drive away innovation in favor of cronyism.

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Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

John Ellis gave a TEDx talk called Zero Dollar Car: How big data will transform the transportation industry.

There's a business model here for transport in a car, bus, train, scooter, bicycle, or self-driving pod.

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***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

With all the recent news about autonomy, I thought I’d do my part to educate the masses about the different levels. 

The transition from where we are today to where we’ll be in the not-to-distant future. 

The Society of Safe Engineers defines 6 levels of engineering automation ranging from 0 (fully manual) to 5 (fully autonomous). These levels have not been adopted by the National Society of Professional Engineers.

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https://twitter.com/boenau

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***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

Amazon delivers 2-3 billion packages per year. In 2019, they went from delivering 20% of their own packages to 50%.

Amazon announced in February that they ordered 100,000 electric vans from a company called Rivian, based in Michigan.

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https://twitter.com/boenau

https://linkedin.com/in/boenau

***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

MaaS is a digital platform that has 3 key ingredients: plan a trip, book the trip on 1 or more modes, and pay for the trip. 

It can use different brands and vehicles in different markets. It can be pay-as-you-go or subscription.

High-occupancy transit should be a primary feature in urbanized areas. Think of it as the trunk of the mobility tree, with other modes as the branches. Out in the rural areas, on-demand transit will be the primary feature.

Who is the rightful owner of the digital platform that makes these customer dreams a reality?

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https://twitter.com/boenau

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***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

Most of us have always lived in a car culture, so new forms of mobility are a jolt. It feels foreign to consider an environment where we aren’t burdened by personal car ownership and storage.

Autonomous shuttles… self-parking mopeds… senior citizens on bicycles… these are big leaps for us, so we need some evidence that some fringe ideas can become ubiquitous.

As a beacon of hope, I’m going to help you understand how developing a new transportation culture is exactly like introducing a new product to the frozen food aisle in the grocery store.

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https://twitter.com/boenau

https://linkedin.com/in/boenau

***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

One of the questions I get the most about shared mobility is "Do you think bike share will last?"

So, I will give you 3 predictions because I know exactly what the future holds.

And I will give you 3 reasons why I have no idea what the future holds.

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https://twitter.com/boenau

https://linkedin.com/in/boenau

***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

One of the purposes of compulsory schooling is social uniformity. Homogeneity. 

From the time we’re young, we’re trained to stifle critical thought and innovation. It’s socially risky for children and adults to challenge widely held beliefs.

In the name of public safety, The Peanut has become the ultimate boogeyman. For every person lost to a peanut allergy, 30,000 are lost to preventable traffic crashes.

The most dangerous threat facing American children is the drive to school or soccer games, not the snacks they share.

***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

***

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Mobility-as-a-Service (MaaS) is a digital platform where you can plan a trip, choose multiple modes - like trains, bus, car, bikes, and pay for the trip. All within one platform. Three key things: plan, book, pay.

You might compare Mobility-as-a-Service to Movies-as-a-Service, or as normal people might say - Netflix.

Netflix is a platform where you can search for available movies, select one or more genres you want to watch, and pay for it. All in the same platform without having to jump to another app or website. 

Imagine if you had to deal with each and every movie studio separately. Dealing with their terms and conditions separately. Imagine some required PayPal, others required Stripe, and others required a minimum rental amount.  

But that’s how it is when you and I want to access transport services. We have to deal with each production house separately. All the fleets are separate.

Such a pain. 

A MaaS platform combines all the steps in one place to give you and me - the customer - a seamless experience. 

***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

***

https://twitter.com/boenau

https://linkedin.com/in/boenau

I own hundreds of CDs and DVDs. Ever since I started earning money pushing a lawnmower, I was spending it on music and movies that I was convinced needed to be at my fingertips. Sure, I'd never be able to own every piece of audio-visual art I enjoyed, but it didn't stop me from buying.

Then along came Music as a Service...and Movies as a Service. Customers were asked to pay a monthly subscription for access to a huge catalog to consume anytime, rather than purchasing each and every release.

And you know what? I converted. My options were expanded to a scale I still can't comprehend.

Any genre, any time. If I need to teach my kids about 90s hip-hop while traveling, no problem.

I connect to shared libraries without dealing with the cost and inconvenience of personal storage space.

Mobility as a Service is a new term describing alternatives to personally-owned automobiles. A MaaS subscriber pays for access to transport rather than their own vehicle, maintenance, taxes, insurance, and so on.

It’s clear to me that subscription to multimodal transport is the future of urban mobility.

***

Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.

***

https://twitter.com/boenau

https://linkedin.com/in/boenau