Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime series “Kings of Fi$H”—revisits an unforgettable moment when the family business became the stage for Grammy-winning Mumford & Sons.

What started as a declined request from the Port of Los Angeles turned into a once-in-a-lifetime waterfront concert that drew 10,000 fans into the Fish Market’s parking lot. From pouring 140 kegs of beer to selling thousands of pounds of shrimp, Mike shares the behind-the-scenes story of how San Pedro Fish Market helped pull off the Railroad Revival Tour stop—and the surprising lessons it revealed about branding, service, and opportunity.