How We Innovate

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Christie Kerner is what you would call a serial entrepreneur. She has founded several small businesses and startups throughout her successful career, and is the founder and CEO of My Little Mascara Club, a company that is bringing serious disruption to the makeup industry. She was formerly the Director of the Center for Entrepreneurship in the W. P. Carey School of Business and the Executive Director of Student Entrepreneurship across Arizona State University. In today’s episode, you will hear Christie lay out the basics of entrepreneurship while she explains some key differences between small businesses and startups.

A self-taught businessman and founder of a personal financial planning company, Marcus Kennedy is also a highly successful innovator, acting as General Manager of the Gaming Division and Client Computing Group at the Intel Corporation. In this episode, Marcus shares his path as an entrepreneur which led him to create his own company, but also as an intrapreneur within Intel, where he identified unmet client needs and managed to create disruption in the gaming industry.