Hi there. Before you keep reading, I want you to know that if you listen to the audio, you will get a BTS look at my podcast stats and lessons learned from the last few days. It is raw and juicy. Learn from my hard lessons….

If you’re wondering how often to post a podcast to grow an audience without burning out, here’s the short answer:

* 2 to 3 episodes a week.

* 5 to 9 minutes each.

* Informative, edutaining, and delivered like you’re gossiping with a smart friend over coffee.

That’s the magic formula. And yes, it works.

I’ve tested this across my own podcasts and with clients in different industries. Every time someone stops overthinking length, production, and “sounding professional,” their downloads go up and their confidence follows.

Let’s break down why this works so well.

Why 5–6 Minute Episodes Perform Better Than Long Ones

People don’t need more content. They need content that fits into their actual lives.

Five to six minutes is:• A walk around the block• A commute to the store• A coffee refill moment• A mental reset between meetings

Short episodes lower the commitment barrier. Listeners are far more likely to hit play when they know they can finish before life interrupts them.

Completion rates go up. Trust builds faster. Habit forms quicker.

Why 2–3 Episodes a Week Beats “Once a Week” Consistency

Weekly episodes are fine. But frequency is what creates familiarity.

When you show up 2 to 3 times a week:• Your voice becomes familiar• Your ideas stay top of mind• Your audience builds listening habits• You stop relying on one “perfect” episode

This is especially powerful on Substack, where podcast episodes land directly in inboxes and live alongside your writing. You’re not fighting for attention. You’re building a rhythm.

Thanks for reading How We Podcast on Substack! Subscribe for free to receive new posts and support my work.

Informative + Edutaining Is the Sweet Spot

This is not a lecture series.And it’s definitely not a motivational rant.

The goal is edutainment. Education with personality.

That means:• Sharing insight without jargon• Teaching through stories• Explaining things the way you’d explain them to a friend• Letting your tone be warm, real, and human

If it sounds like you’re gossiping with a friend who happens to be very smart, you’re doing it right.

People don’t connect with perfection. They connect with presence.

Why This Format Builds Thought Leadership Faster

Thought leadership is built through repetition and clarity, not length.

Short, frequent episodes allow you to:• Share one clear idea at a time• Respond quickly to trends and questions• Reinforce your frameworks in digestible pieces• Build trust without overwhelming your audience

Instead of one big episode trying to do everything, you create a library of focused insights that compound over time.

Search engines love this. Answer engines love this. And audiences love this because it feels usable.

How This Works on Substack Specifically

Substack amplifies this formula because:• Episodes are paired with written posts for SEO and AEO• Subscribers receive episodes directly via email• Your content is archived and searchable• You’re building owned media, not renting attention

Each short episode becomes part of a larger body of work that positions you as clear, consistent, and credible.

The Bottom Line

You don’t need a 60-minute episode.You don’t need fancy production.You don’t need to sound like a broadcaster.

You need:• 2–3 short episodes a week• 5–6 minutes of focused insight• A conversational, human tone• A platform that supports consistency

This is the magic formula that’s working for me and my clients. It’s sustainable. It’s effective. And it actually fits real life.

If podcasting has felt heavy or intimidating, this is your permission slip to make it simpler.

Short. Smart. A little gossipy.And surprisingly powerful.

Here we grow,

xx Blair Kaplan Venables

P.S. I can help you build this out. I will create your podcast, set everything up and create a 3-month plan for you, while supporting you in creating and publishing your content. Don’t let overwhelm stop you from getting your content into the world! HIRE ME and don’t stress.

Thanks for reading How We Podcast on Substack! Subscribe for free to receive new posts and support my work.

Hi! It’s Blair. You are receiving this post/email because you subscribed to my email list along the way. I’m using tools, like Substack, to share my social media marketing and PR info and updates. You may not have heard from me for a while, and that is because I retired from social media marketing. Well, Substack and its podcasting feature are so fascinating and impactful that I have come out of retirement to share the goods with you. If this type of content no longer interests you or you don’t want these updates from me on Substack, please unsubscribe below. Thanks for the love over the last 20 years. xx B

And now, the post…

If you want to be seen as a thought leader or leading expert in your industry, visibility alone is not enough anymore. People are overwhelmed with content. What they are actually looking for is context, consistency, and credibility.

Podcasting on Substack delivers all three.

Why Podcasting Builds Thought Leadership Faster Than Social Media Alone

Social media is great for discovery.Podcasting is where trust is built.

When someone listens to your voice week after week, something shifts. They don’t just recognize your name. They understand how you think. They hear your nuance. They learn your frameworks. They begin to associate you with clarity in your field.

A podcast allows you to:• Go deeper than a caption• Explain your thinking, not just your opinions• Share lived experience alongside expertise• Build familiarity, which accelerates trust

Trust is the foundation of thought leadership. Without it, visibility is just noise.

Why Substack Is Different for Thought Leaders

Substack is not just a podcast hosting platform. It is an owned media ecosystem.

When you podcast on Substack, you are not relying solely on algorithms to distribute your ideas. Your episodes land directly in your subscribers’ inboxes. They live alongside written posts that reinforce your expertise and make your ideas searchable and scannable.

This matters for thought leadership because:• Your ideas are archived and searchable• Your audience opts in to hear from you• Your thinking compounds over time• Your content works for both SEO and AEO

You are building a body of work, not just episodes.

Thanks for reading How We Podcast on Substack! Subscribe for free to receive new posts and support my work.

How Podcasting on Substack Positions You as an Expert

A podcast does not make you an expert. Your insight does. The podcast is the vehicle.

When used intentionally, podcasting on Substack helps you:• Teach your frameworks and methodologies• Respond to industry trends in real time• Clarify complex ideas in plain language• Share behind-the-scenes thinking and decisions• Become known for a specific point of view

Thought leaders are not the loudest voices. They are the clearest ones.

Substack allows you to reinforce that clarity through repetition and depth.

Audio Plus Writing Equals Authority

One of the most powerful aspects of podcasting on Substack is pairing audio with written posts.

Audio builds connection.Writing builds credibility.

Together, they:• Improve search visibility• Support answer engine results• Meet different learning styles• Reinforce your expertise across formats

People can listen while walking, then return to read and reference your ideas later. That is how influence compounds.

Consistency Builds Recognition

Thought leadership is not built in one viral moment. It is built through consistent presence.

Podcasting on Substack supports consistency because:• The platform removes technical friction• Publishing becomes a habit, not a production• Your audience expects and anticipates your voice

When you show up consistently with valuable insight, your name becomes associated with your niche. Over time, people begin to say, “You should listen to their podcast” or “They always explain this so clearly.”

That is thought leadership in action.

Who This Strategy Works For

Podcasting on Substack is especially powerful if you are:• A coach or consultant• A founder or entrepreneur• A professional building a personal brand• A writer or educator• A speaker or subject-matter expert

If your work relies on trust, credibility, and long-term relationships, a podcast is not optional. It is strategic.

The Bottom Line

Thought leadership is not about having the loudest platform. It is about having the clearest voice in the room.

Podcasting on Substack allows you to:• Own your audience• Share your thinking without distortion• Build a searchable body of work• Strengthen trust at scale

If you want to be known not just for what you do, but for how you think, a podcast is one of the most effective tools you can use.

And Substack makes it easier than ever to do it well.

Inside How We Podcast on Substack, I share exactly how I use podcasting to build authority, grow community, and position myself as a leading voice in my industry, without burnout or complexity.

This is not about chasing influence.It is about earning it.

Here we grow,

xx Blair Kaplan Venables

P.S. If you are reading this and haven’t listened yet, you are missing out. In the audio, I share an update on stats and lessons learned. Have a listen (it’s a quickie).

Thanks for reading How We Podcast on Substack! Subscribe for free to receive new posts and support my work.

That’s the question that this publication and podcats exists to answer. What happens when you stop treating podcasting like a content chore and start treating it like a strategic ecosystem?

I’m Blair Kaplan Venables. I’ve spent more than two decades working in social media, publicity, and storytelling. I’m considered a pioneer in the social media marketing world, and I’ve built brands, grown communities, launched global movements, and helped people get visible without selling their soul or burning out in the process.

And I love podcasting.

Not in a “hit record and hope for the best” way. In a systems, strategy, and storytelling kind of way.

Over the years, I’ve launched six podcasts across different themes, formats, and audiences. Some were interview-based. Some were conversational. Some were deeply personal. All of them taught me something important about attention, trust, and how people actually consume content now.

Then I discovered podcasting on Substack.And everything changed.

Why Substack Changed the Way I Podcast

Traditional podcasting often feels like shouting into the void. You upload an episode, post it on social media, and cross your fingers. The algorithm decides your fate. The audience relationship stays mostly one-sided. Monetization comes later, if at all.

Substack flipped that model on its head.

On Substack, podcasting is not just audio. It is audio plus writing, context, community, and consistency. It is a direct relationship with your audience, not a rental agreement with an algorithm.

When I launched my latest podcast using Substack as the primary platform, I followed a specific formula that I created. And it worked! Clear positioning. Strategic cadence. Intentional integration of audio and written posts. A focus on habit-building rather than virality.

I write my post, optimize it, and then record it on my phone. Easy peasy.

The result? Nearly 1,000 downloads in the first two and a half weeks. No massive ad spend. No viral moment. Just clarity, consistency, and connection.

That experience is the reason this publication exists.

What Is How We Podcast on Substack?

How We Podcast on Substack is a behind-the-scenes look at building a podcast using Substack as the engine, not the afterthought.

This is not a highlight reel.It is not generic podcast advice.And it is definitely not another “just be consistent” pep talk.

Twice a week, Tuesdays and Thursdays, I take you inside the real decisions behind podcast growth on Substack. What worked. What tools I use. What flopped. What surprised me. What I would never do again. And what I am doubling down on because the data and the audience both say yes.

This publication blends strategy and story. Because podcasting is both.

What You Can Expect From Me

Here is what I share openly inside this publication:

• How I structure podcast episodes for Substack listeners• Why audio and written posts perform better together than separately• The cadence that builds habit without burnout• How to grow downloads without chasing algorithms• What actually converts listeners into subscribers• Behind-the-scenes metrics and insights• Mistakes I made launching multiple shows, so you do not have to• How to build a podcast that supports your business, not drains it

I also talk honestly about the emotional side of podcasting. Showing up. Finding your voice. Staying visible when life is messy. Creating when perfectionism whispers that you should wait.

Because podcasting is not just a technical skill.It is a relationship-building practice.

Who This Publication Is For

This space is for you if:

• You are curious about podcasting on Substack but overwhelmed by the how• You already have a podcast and want more traction without more noise• You are a writer who wants to add audio in a sustainable way• You are a coach, creator, or thought leader building a long-term platform• You want a strategy that respects your time, budget, nervous system and your audience

You do not need a huge audience to start.You need clarity, structure, and a plan that fits how people consume content now.

Why I Am Sharing This Publicly

I believe we learn faster when people stop gatekeeping their process.

Podcasting does not need to be mysterious or expensive to work. It needs intention. It needs rhythm. And it needs a platform that supports connection, not just distribution.

Substack gives creators something powerful. Ownership of audience. Depth over volume. And the ability to build something that compounds over time.

How We Podcast on Substack is my way of pulling back the curtain and saying, “Here’s how this actually works.”

No fluff.No performative hustle.Just real insight from the middle of the work.

If you have ever thought about starting a podcast, restarting one, or finally making yours feel aligned with your life and business, you are in the right place.

Welcome behind the scenes.

Here we grow,

xx Blair Kaplan Venables

P.S. I want to answer all of your questions. Please share them in the comments below so I can answer them.

P.P.S Have a podcast from Substack? Let’s follow eachother.

Thanks for reading How We Podcast on Substack! Subscribe for free to receive new posts and support my work.