What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data?

In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity.

They cover:

• The truth behind AMC adoption (and why most brands still can’t access it)
• SQP’s biggest limitations and how we make it actionable anyway
• The system Dustin has built to apply AMC audiences at scale
• How dashboard design and funnel tagging unlock better decisions
• What LTV, CAC, and conversion lag actually look like in the real world

Connect with Destaney

https://www.linkedin.com/in/destaney-wishon/

Connect with Dustin

https://www.linkedin.com/in/dustin-wassner/

Learn more about BTR Media

www.btrmedia.com

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