I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.

The short answer? Years of work. The long answer? This episode.

In this episode I cover:

• Why most launches feel harder than they need to
• What actually builds a sellout-worthy audience over time
• Why alignment beats ad spend every single time

I'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career.

LINKS & RESOURCES

Join the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-era

Follow us on Instagram → @loren.thesocialcollective

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• Website: www.coffeesandcontentpod.com
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