Kari Manev is the Business Development Manager for ticketed attractions for Sensible, a climate technology company that allows consumers to have their ticket purchase fully refunded in the event of inclement weather. In this interview, Kari shares how weather impacts the guest experience, particularly in outdoor attractions and activities, and how guests now have the ability to have their purchase protected without impacting the revenue to the venue.

• 85% of guests would prefer to have their ticket purchase refunded if there is inclement weather, rather than be given a raincheck to come back in the future
• Positioning your product to the decision-makers to the family will set you up for the highest success rate
• Give your guests “Bonusland” opportunities whenever possible that are win-win for the guest and the business