In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned to find out how it all turns out in the coming months!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:24] Combining Facebook ads and King Sumo giveaways!
• [01:01] The contest we have been running across different platforms and channels.
• [02:08] The logic around email information and conversion.
• [03:03] Possible evolutions of this sales funnel and what the future months will look like. 
• [04:02] How the premise of the book ties in with the strategies discussed here!
• [04:56] Thinking about the future and the best marketing for younger generations.

 

Resources From The Interview:

 

 

• Leveling Up

 

• KingSumo 
• Fortnite
• League of Legends
• Russell Brunson 

 

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Connect with Eric Siu: 

 

 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter