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How Will the New CTIA Guidelines Impact Business Texting?
Today we discuss key takeaways from the new CTIA guidelines and how they will affect the Texting for Business ecosystem. Host Scott Heimes speaks with Zipwhip’s director of messaging operations, Brad Biltz.
Business texting is a dynamic and growing field. To keep pace with the new technology and high adoption rates of texting, CTIA (Cellular Telecommunications Industry Association) updated their Messaging Principles and Best Practices. These serve as industry guidelines, and now stress the importance of opt-in consent to protect consumers and the text-messaging platform from fraud and spam.
Some questions we'll answer today:
- What’s the difference between A2P and P2P messaging?
- Why do the three types of text messages require different levels of opt-in consent?
- And how do any of these best practices help prevent fraud and spam from polluting Texting for Business?
Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, and Spotify. If you have feedback or a suggestion for the show, feel free to text us at (347) 772-3529 or email: [email protected].
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By ZipwhipToday we discuss key takeaways from the new CTIA guidelines and how they will affect the Texting for Business ecosystem. Host Scott Heimes speaks with Zipwhip’s director of messaging operations, Brad Biltz.
Business texting is a dynamic and growing field. To keep pace with the new technology and high adoption rates of texting, CTIA (Cellular Telecommunications Industry Association) updated their Messaging Principles and Best Practices. These serve as industry guidelines, and now stress the importance of opt-in consent to protect consumers and the text-messaging platform from fraud and spam.
Some questions we'll answer today:
- What’s the difference between A2P and P2P messaging?
- Why do the three types of text messages require different levels of opt-in consent?
- And how do any of these best practices help prevent fraud and spam from polluting Texting for Business?
Tune in each month for the latest episodes of Zipcast. Don’t forget to follow us on Apple Podcasts, Google Play, and Spotify. If you have feedback or a suggestion for the show, feel free to text us at (347) 772-3529 or email: [email protected].