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Why is winback ROI so high?
It’s because you’ve got this amazing situation where an extremely low investment generates really high returns.
In this episode we’ll be talking about why winback is so incredibly cheap to execute and how that sets the table for a stellar ROI.
Then we'll go through the reasons why winback generates so much revenue that customer lifetime value more than doubles.
And we’ll show proof of the ROI and revenue from our own Customer WinBack Benchmark Study and a study of 40,000 lost customers featured in the Harvard Business Review.
By Dan Pfister5
11 ratings
Why is winback ROI so high?
It’s because you’ve got this amazing situation where an extremely low investment generates really high returns.
In this episode we’ll be talking about why winback is so incredibly cheap to execute and how that sets the table for a stellar ROI.
Then we'll go through the reasons why winback generates so much revenue that customer lifetime value more than doubles.
And we’ll show proof of the ROI and revenue from our own Customer WinBack Benchmark Study and a study of 40,000 lost customers featured in the Harvard Business Review.